In the interests of visibility, traffic input, and audience enlargement, your content marketing strategy must be deployed on different media: your website, your blog, and your social networks.
In this article, we will focus on Instagram. Whether you are an entrepreneur or not, Instagram can bring you great visibility, and why not conversions. Indeed, 80% of users follow at least one brand, so why not yours? Another interesting statistic: 75% of users react to posts (visit a website for example).
Now that you know you have to use Instagram (at least I hope so), here are some tips for carrying out your happy marketing strategy.
Related: Easy way to get more likes on Instagram for free
6 tips to use Instagram for your content marketing strategy.
1. Plan a single strategy for Instagram
Each social network is different: by its audience, its way of working, posts formats, etc. So you cannot copy your content marketing strategy used on Twitter on Instagram, it will not work.
To start, identify your target audience. Instagram users are quite young, under 35. Deepen your knowledge of your people to know precisely their demographic data, their location, their tastes, etc.
Then determine your goals taking into account the functionality of Instagram. For example, if you want to generate leads, remember that it is not possible to add clickable links to your posts. You are only allowed one link in your bio.
You can then customize your posts based on this information. Besides, here are the possible post formats on Instagram:
- Photos: backstage of your business or an event, quote, photograph of your routine, etc.
- Vertical videos: especially on IGTV where you can post long videos
- Stories: in vertical format, you can publish a series of short-lived photos and videos that will only be visible for 24 hours
In your Instagram content marketing strategy, remember to consider the appropriate times to publish your photos or videos. These depend on your target.
Related: How to gain more followers on Instagram
2. Use hashtags
Hashtags are essential to boost the visibility of your posts. Here are the ones you can use:
- Hashtags with your brand name: they make it easier for people who know your brand to find you. Do not hesitate to create other hashtags with the name of your communication campaign or event for example.
- Community hashtags: they allow users to follow publications for a specific subject, for example, #contentmarketing
Also, make sure your hashtags are consistent with and do not abuse the content of your publication. No need to release a list of 20 hashtags for your photo, limit yourself to a maximum of ten.
3. Humanize your posts
You may be tempted to publish only photos of your products, but on Instagram users like spontaneity.
So don’t hesitate to go past the goal by posting videos or photos behind the scenes of your business or the highlights of your daily life. The living room is also much appreciated. It can be a good solution for :
- Use client interviews
- Capture a moment of your event
- Film an afternoon outing with your colleagues
To humanize your posts, another trick is to use the polling sticker. In your stories, you can question your community and show them that you are interested in them.
Related: Mastering the fundamentals of Instagram
4. Focus on your followers
Precisely, your community and your followers, you must focus on them. Obviously, you need to understand their expectations, as we mentioned in the first point of this article.
But above all you must give them a reason to follow you:
- Feed their creativity by encouraging your followers to generate content based on your products or messages that you want to get across
- Create competitions and encourage your community to share your publications
- Reserve specific reductions for your followers by setting up a unique promo code
- Show them how your products can help or be useful to them
Related: How to make money on Instagram
5. Add interactivity
In content marketing, there are three types of content: static, dynamic, and interactive content. It is thanks to the latter that you can stand out on Instagram.
Interactivity is especially possible in stories thanks to the use of stickers. Codeur Mag has published an article on this subject, highlighting those you can use to hire your community.
But remember all the same that it is possible to:
- Create a count (particularly useful before an event or the launch of a product for example)
- Add an Emoji cursor to assess the feelings of your community
- Allow users to ask you questions you will answer later
- Allow users to select music they can listen to in the background of your publication
Related: 8 reasons you must use Instagram for your business
6. Use micro micro-influencers
It is impossible to speak of Instagram without mentioning the micro-influencers. These web mini-stars can be a springboard for your brand. So don’t neglect them in your content marketing strategy, especially if you have an online business.
A micro-influencer has a few thousand subscribers and is much more affordable in terms of budget. Thanks to him, you can deploy the visibility of your products to his community.
To make this strategy work, be sure to choose a micro-influencer in connection with your industry and which has a community similar to your target audience. Be aware that there are online solutions to help you find micro-influencers relevant to your brand.
In Conclusion.
Instagram must be the subject of a single content marketing strategy. After identifying your target and your goals, you can create varied posts geared towards your followers. To stand out from your competitors, do not hesitate to put yourself forward!
Are you already using Instagram for your content marketing strategy? Or you are yet to start. Share with us your experiences in the comments section.
