SocialPilot strives to strike the right balance between adding a lot of innovative new features and providing a cost-effective alternative to its competitors.
Social media management tools can continually innovate in a constantly evolving industry. These development costs have to be passed on somewhere, and they are often absorbed into the monthly subscription price.
However, the compromise is not always to the advantage of certain customers.
Overall, what SocialPilot lacks in high-tech features, it makes up for with practical tools that help marketers accomplish their tasks more efficiently.
SocialPilot is not the right option for everyone. The advanced features it lacks could be a barrier for large businesses who want their social media management software to act as a strategic partner.
Who is SocialPilot for?
SocialPilot is aimed at a specific market of startups, small businesses and marketing agencies who need access to multiple social networks to manage the effectiveness of their marketing campaigns, without having to pay for premium features. range like competitive reports.
It is aimed at community managers who need more than what the free Buffer or Hootsuite account can offer them, but who do not need to take out an expensive subscription to one of these platforms.
Most of SocialPilot’s competitors require customers to upgrade their subscription to add users, which means these customers end up paying for features they don’t want or need.
Instead, SocialPilot offers effective social media publishing and an intuitive social media dashboard, at a price that will appeal to small social media teams.
Features of SocialPilot
SocialPilot is creating a whole new way to connect with millions of users around the world. Social media is one of the most effective ways for all major brands to cope with increased customer experience and expectations.
1. Login to unlimited accounts
SocialPilot is not limited to posts on Facebook and LinkedIn. It will also help you connect on the following other platforms: Twitter, Pinterest, Instagram, Tumblr and VK.com.
This tool allows you to share access with the marketing team and get comprehensive feedback from the main dashboard. The SocialPilot tool will allow you to organize and visualize all the activities of your social promotions.
Attached is a screenshot showing all the different social media networks that can be connected. With this app you can easily manage all your connections at your fingertips.
2. Scheduling posts
Social networks like Facebook and Pinterest allow you to schedule your posts in advance. You are unable to find this feature on other social media networks like Twitter, LinkedIn and Instagram.
Scheduling posts is one of the essential benefits of a social media management tool, SocialPilot. This way, you can allow your marketing and stories to be crafted according to different marketing strategies.
If you have to post the same story or content on more than 20 different social accounts, then sharing it will take a lot of time, effort and money. SocialPilot takes care of this by improving your team’s productivity and saving resources.
Social Media Calendar helps all marketing agencies and other business users conceptualize social media sharing strategies to be more creative and successful. Therefore, SocialPilot is a premier partner in depicting positive and negative marketing trends.
3. Create messages easily
The complexity of an organization is directly proportional to the prioritization of all incoming messages. As organizations grow every day, it becomes more and more difficult to engage with “your own family and friends.”
Delivering relevant messages at the right time is the best way to improve user experience. The SocialPilot tool therefore allows marketers to quickly create different types of messages.
Also, this includes different elements and at the same time sharing on all different social accounts. Plus, you can even add images to your post directly from your SocialPilot account. Images will give an added advantage by engaging all your audiences with visuals.
4. Manage your groups
SocialPilot is specially designed and allows you to classify all connected accounts into groups. It allows you to upload all messages to a group’s accounts with a single click from your main dashboard.
Therefore, it will save your time when managing multiple accounts in a single theme. You can create a group with all the reports and share your updates within this group with just one click.
5. Social Media Analytics
Analytics is a function used to gather all the data from audience conversations on social media networks and process them into a data structure for making decisions. SocialPilot’s Social Media Analytics allows you to analyze and measure your social accounts in depth, even if the content is posted from SocialPilot.
SocialPilot Provides Powerful, Yet Easy-To-Understand Social Media Analytics To Help You Improve Your Social Media Marketing And Effectiveness. With Social Media Analytics From SocialPilot, Not Only Can You Analyze Content Posted From SocialPilot, But You Can Also Publish Content To Your Page And Social Accounts.
Social Media Analytics is easy to understand and measure, and it tracks followers, influencers, clicks, conversions, and engagement across all connected social networks.
With SocialPilot, you can very easily share the complete analytical view with your clients and teammates thanks to the available shareable link.
6. Customer management
SocialPilot comes with an amazing customer management feature, where the customer does not have to transfer their credentials.
With this customer management feature, you can very easily manage your customers’ social accounts without any hassle. You don’t need to wait for the customer to give you access to their account or add yourself as an administrator to manage their page.
You can now manage all their accounts without needing any credentials. You can also use your brand name and logo when inviting them to avoid revealing your social media toolkit.
You can directly invite customers with the SocialPilot link, once your customers connect their accounts it will automatically appear in the SocialPilot panel. The advantage is that you can add your brand and modify the invitation email so as not to reveal your social media toolbox.
7. Bulk programming
This tool is one of the best features available in SocialPilot.
It is suitable for community managers and online marketing agencies to manage multiple social networks. Able to manage multiple social media accounts and post over 500 posts at a time, this feature remains very useful when various community managers employ social media strategies for clients.
Very useful feature when submitting your content. You must have it approved by your customers before sharing or scheduling it. Our goal with Bulk scheduling is to make this process as comfortable and painless as possible. So even if you don’t manage more than 50 social accounts.
With SocialPilot, users can easily create bulk messages by uploading CSV files containing 500 messages. This is a handy feature for marketing agencies that need client approval for all content in their social media posts and have multiple posts to share per day. In fact, it is this feature that makes SocialPilot practical for enterprise-level customers.
8. Collaboration
SocialPilot saves your time and effort by making it easier to find interesting and useful content. SocialPilot works for the team and with the team.
All users can easily invite their team members to work collaboratively, share files, and find useful marketing ideas. SocialPilot does not charge per additional team member, so feel free to include as many participants as you like.
It doesn’t matter if you run a small, medium or large business. Their collaboration features are useful for all types of businesses that work as a team to publish and manage their social media content.
9. Integration of RSS feeds
Feed automation is one of the best features that will keep all your social media accounts active by feeding real-time updates to your blog or website. Marketers can precisely add feeds from their website, and SocialPilot will fetch messages as they are posted to connected feeds.
You can also control how posts appear in different social profiles using the functions available in the “Add a feed” section. You can also choose to post messages to multiple profiles at the same time. Feed automation is one of the best features for agencies and marketers who manage multiple blogs.
SocialPilot will then share the blog post with connected social media accounts. This tool will be useful for managing your content and will help you save a lot of time in managing tasks manually.
10. Content suggestions
Sharing unique and exciting content can attract more audiences.
How do I find these exciting updates or content? Don’t worry. The site has come up with a feature called “suggestions” which gives you exciting news and content from around the world.
Content editors have selected the best resources from around the world and categorized them, making it easier for you to choose the best updates. The best part is that you can review the suggestions and directly schedule them to post to all your connected social accounts.
11. Link Reducer
Sometimes long URLs are a problem when Twitter’s character limit causes users to count their words.
SocialPilot lets you shorten links so they can be easily shared across channels and gives your posts a clean look.
12. Mobile app
The SocialPilot mobile app is designed for iOS and Android. It is a one-stop solution for social media scheduling and management. The app connects all your social media accounts and lets you schedule your posts. You can schedule posts for a day or a week in advance for different time zones.
You can also update your messages, images, status and content of various sites from the app without logging into each section. You can also share articles from popular apps like Flipboard, Pocket, Pulse, and SocialPilot.
13. Chrome extension
SocialPilot extension makes user engagement more active and better on social media. When you find interesting articles or images and want to share them instantly, click the extension button.
If You Haven’t Installed The Extension Yet, You Can Also Get It From Chrome’s Extensions Gallery, Firefox’s Add-Ons Gallery, And Safari’s Extensions Gallery. You Can Set It Up In Just A Few Clicks Only.
SocialPilot offers browser extensions for Firefox, Chrome and Safari. You can share an exciting content or article from the Internet. It’s best to use a browser extension to share posts from Facebook News Feed and Twitter Timeline.
One of the awesome features of this browser extension is that it allows you to program images from Canva as well.
14. Responsive Support
The most crucial reason why SocialPilot is one of the most popular social media marketing tools is simply its customer service.
You can reach the communications team by email, Twitter. The SocialPilot helpline is open 24 hours a day, and it will only take a few moments to resolve your issues and get answers to your questions.
SocialPilot Ease of Use
SocialPilot offers an efficient and functional interface. The setup process is quick, and you can connect multiple accounts with the click of a few buttons. SocialPilot also connects to an extensive list of social networks: Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr and Russian social media giant VK.
It’s Easy To Navigate Between The Different Features, Thanks To The Navigation Bar On The Left Of The Screen. The Spartan Aesthetic Allows The User To Focus On Their Social Media Tasks.
However, SocialPilot offers a limited number of training courses for new customers, with live training reserved for the most expensive Enterprise plan. It’s not a difficult piece of software to learn, but it’s not the easiest on the market either. More guidance would be helpful in the early stages to ensure customers can get the most out of the platform.
SocialPilot was designed for multi-user teams , which results in a number of accessible tools. There are many options for adding other team members to a post or campaign, so they can make changes within the SocialPilot platform.
However, it lacks the polish and attention to detail of its flashier rivals.
There are a few spelling errors in important areas (see “Pintrest” in the screenshot below), and during our review the connection to Twitter was interrupted several times.
SocialPilot connects to an impressive number of social networks and blogging platforms.
These are minor issues, sometimes nothing more than cosmetic inconsistencies, but they also reveal occasional hiccups in this technology.
SocialPilot pricing
SocialPilot offers four pricing plans.
The Professional plan is the cheapest of these plans, at $25/month if you pay all at once for the year. It is $30/month if you choose to pay on a monthly basis.
At this level, you can connect to 25 social media accounts, with access to scheduling and content curation for up to three team members.
This highlights one of SocialPilot’s main selling points. Other platforms require subscribing to a more expensive plan to access advanced features and additional users, but SocialPilot’s introductory subscription will cover the needs of many businesses.
The small team subscription costs $50 per month (discounted to $41.66 per month if you pay in advance for the year) and builds on the pro account by adding connection to 25 more social media accounts and access to the Social Inbox tool to manage conversations.
This pack also provides white-labeled PDF reports, for agencies who want to add their branding before sending the analyzes to their clients.
SocialPilot’s pricing plans are clearly defined and offer good value for money.
The “Agency” plan, which costs $100 per month ($83.33 per month for an annual subscription), includes all the elements of the “Small Team” plan, plus access for ten team members and the option to connect 100 social media accounts.
All three account plans come with a 14-day free trial, no credit card required.
The fourth option is to contact SocialPilot to design your own plan, if your needs do not fit these parameters.
SocialPilot Support
SocialPilot sends all inquiries to either their email address or their knowledge center.
The Knowledge Center articles are clear and contain step-by-step solutions related to a variety of common digital marketing terms, but of course, they don’t cover every potential problem.
SocialPilot’s Knowledge Center is comprehensive and helpful, covering all the most common issues users face.
There is no live chat or phone support option. You can contact SocialPilot on its social media channels, although there are no dedicated support accounts.
For urgent questions, your best bet is to use the email address. It’s no match for the competition, all of which offer multiple options for troubleshooting.
Benefits of SocialPilot
SocialPilot offers great value for money in a feature-rich software suite.
It offers a cost-effective alternative to Hootsuite or Buffer for teams that need to post to multiple social media accounts.
The interface is easy to use, although it’s not as sleek or intuitive as that of its premium rivals. Tools like Content Curator will also prove useful for time-poor teams who need to find new content to publish every day.
Additionally, there are SocialPilot browser extensions for Chrome and Firefox, as well as iOS and Android apps.
A Complete and Cost-Effective Social Media Scheduler
In a sea of very similar social media management software, SocialPilot takes a different approach.
It is designed for community managers who need to manage a large number of social networks and accounts, from a single interface, at a reasonable monthly subscription price.
SocialPilot doesn’t contain advanced features for social listening or chatbot creation, so it may not be the most obvious choice for corporate giants who want to be at the forefront of networking innovation social.
The lack of auto-posting to Instagram is a downside (SocialPilot says on its website that this will come “soon”), but there are more than enough positives to make SocialPilot recommended to teams that need a tool reliable and efficient social media publishing platform.
SocialPilot Frequently Asked Questions
Is SocialPilot easy to use?
The SocialPilot account setup process is simple and you can connect to multiple social media accounts with just a few clicks.
Which social networks does SocialPilot connect to?
SocialPilot connects to Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr and VK.
Can I schedule Instagram posts through SocialPilot?
Yes, you can schedule Instagram posts, but you will need to push live posts manually. SocialPilot will send a reminder to do so when the scheduled time arrives.