Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace. We will see in this article simple methods to use in order to keep readers on your blog
With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible.
Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren’t encouraging reader interaction. Or they might have built a blog whose purpose isn’t evident.
Some blogs are difficult to navigate, making it nearly impossible for readers to find important information. Some look good, but they don’t have frequent or relevant posts.
And, most important to first-time visitors, many blogs lack critical design elements. They offer no way for busy readers to quickly size them up and decide whether the blog is worth reading.
But how exactly do you do that? Well, here are 10 tips to keep readers on your blog that you might want to try.
Related; How to Rank Your Website on Google
1. Make Your Blog Look Attractive
The presentation or layout of your blog is the first thing that visitors will notice when they first come to your blog. Is your blog easy to navigate? This is a very important question that your Blog must Answer. If people can find their way through your blog, they may not come back.
So you need to design your blog to make it as clear, clean, and inviting as possible.
You also need to consider the way you layout your actual posts. If they’re not attractive, or too hard to read, your readers may leave just as quickly as they arrived.
Using images in your blog posts can really be the difference between your post being read or not. And try to make your posts scannable by using headlines, shorter paragraphs, formatting (bolding, italicizing), and lists.
Another important thing is the layout of your blog on mobile devices. You must check how your blog looks on mobile phones because the number of people who use phones to browse today is increasing.
2. Remove Dates on your Posts
Generally, some visitors tend to ignore your blog post when they think it is outdated. people are looking for recent things and they generally will be more responsive if the date is not telling them something else.
I’ll admit this is a little controversial. And it will depend on the type of content you’re writing. But if you write a lot of evergreen content, it will stop people from thinking it’s useless just because it wasn’t written in the past month or so.
But if your blog is talking about Tools, Plugins, and techniques that work today but may not work in a month’s time, then it is important to keep the dates on your blog posts.
3. Work on your About page
One of the most highly read pages on any blog is the About page. People use it to find out:
- what your blog is about
- who is behind it
- whether you’re credible and know what you’re talking about
- what sort of style you have.
So make sure you use it effectively.
4. Respond to Comments
This is a very important thing for bloggers to do. It is one way to prove to your readers you following them as they are following you.
New readers want to know that you listen to comments and aren’t just churning out blog posts.
By responding to comments you start a discussion with your readers and it makes make them feel appreciated.
This shows that you’re connected to your blog and what people say about it. Plus, it’s a great way to build new relationships.
5. Stick to Your Niche
You must always try to keep posting content that is relevant to your targeted audience.
Your returning fans will stop coming back if they think they have to dig through pages of articles that don’t relate to them. While writing off-topic once might drive new readers to your blog, they won’t come back when they see that the coverage they came for was a one-time thing. For example, someone who runs a cooking blog and writes an article on cats will bring cat-lovers to his blog, but they won’t stay to learn about cooking.
Related; How to Rank Your Website on Google
6. Start a Series Posts
This is a smart and useful way to bring readers back to your blog always or keep first-timers clicking through your internal links.
People always want to know what comes next. Asking them to come back a later day for the next episode about your topic will make them come back definitely.
Also, don’t forget to link back to previous parts as your series progresses, Readers will want to follow the series or click back to catch up on what they missed.
7. Write Honest Headlines
Your new readers will visit your blog because they’re interested in your topic and stay because the content is relevant.
Using Headlines to attract readers to your blog post while the content has nothing to do with the headline is a perilous tactic. People may come for the first time but when they discover that you have nothing to give them as your healing light indicate, they will go never comeback
You don’t need to draw them in with headlines that oversell or have nothing to do with your topic. Tell readers exactly what the content is about so they know what they’re getting into. The goal isn’t just to attract new readers, it’s to attract the right readers that want to keep coming back.
8.Promote Your Blog on Social Media
By promoting your blog on Facebook Twitter or Linked In and using appropriate hashtags, new fans can discover your blog.
They can also follow you or like you on Facebook to keep getting updates on your posts. Social media brings in new fans and keeps old ones.
9. Set Up a Simple Comments Section
If people enjoyed filling out lengthy forms, they’d spend more time at the DMV.
Not only does a complex comment process dissuade readers from talking about your post, but it’s also what they remember about your blog if they return. By using a streamlined commenting process, new readers can feel like their voice is heard without getting aggravated.
So keep your comment section very simple and easy to use. Readers don’t want to go through a 10 step process to comment on your article.
10. Link Your posts
Another way to keep people on your blog and make them want to subscribe is to interlink your posts. Linking to other posts you’ve written is a great way to keep people reading your content. And the more great content they see, the more likely they’ll subscribe.
If you mention a topic in your post that’s not exactly related but could still be interesting to someone, link back to any old posts you’ve written on that topic. A great place to do this is in a ‘Further readings’ section at the end of the post
There are tools and plugins that can do this for you automatically by pulling in other posts in your categories or your most popular posts. But you can also curate these lists yourself.
So here you got them. start applying these tips to your blog and blog posts and I can guarantee you will see the difference. Please forget not to leave a comment.
Finally; Avoid grammar and spelling errors
It is very important to make sure you avoid grammar errors and spelling errors in your blog posts.
Visitors won’t take you seriously if ever they come to your pages and discover a bunch of grammar errors and spelling errors. This can drive them away and make them never come back.
The best tool I can recommend to you is Grammarly.
Grammarly is a comprehensive, automated grammar editing tool that checks for 250+ types of common and advanced English grammar rules. Widely used by students of all levels, business professionals, writers/editors, teachers/educators, job seekers, and English language learners.
It is a free tool to use. You install its Chrome extension freely and you are good to go. Click here to download Grammarly
