Buying and selling domain names: is this still possible in 2022? It is in any case a technique as old as the Internet. Indeed, the pioneers launched this practice in the 1990s.
The principle is simple: it consists in buying a domain name, either simply available or expired, and then putting it up for sale on a resale platform.
Domain names can be compared to real estate: they represent assets, available in unique quantities, of which there can only be one buyer. To push the parallel further, there are, in a way, domain names that are better positioned (or positionable?) than others.
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For example, on the domain name Insurance.com or NewYork.com, the one who acquired one of these domains starts with a competitive advantage over his competition when it comes to working his positions on Google.
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Some of the most expensive domain names in history
In the Purchase / Sale of domain names, astronomical sums have already been reached, proof of the attraction of a juicy market.
The .com domains monopolize all the first places in the ranking. The logic wants, indeed, that the .com remains the most attributed domain in the world. It also remains the most attractive because of its international aspect.
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- Business.com: Total cost $345M
- LasVegas.com: Total cost $90M
- CarInsurance.com: Total cost $49.7M
- Insurance.com: Total cost $35.6M
- VacationRentals.com: Total cost $35M
- PrivateJet.com: Total cost$30.1M
- Voice.com: Total cost $30M
- Internet.com: Total cost $18M
- 360.com: Total cost $17M
- Insure.com: Total cost $16M
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How to make money from domain names?
In order to make money selling domain names in 2022, you need both flair and method.
Manage multiple Domain Names in your portfolio.
Our first piece of advice is to build up a sufficiently consistent portfolio with a variety of offers. Once again, domain name trading is like real estate or the stock market: you shouldn’t put all your eggs in one basket!
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What type of domain names should I buy?
The best way to succeed in buying and selling domain names is, as mentioned above, to keep a varied portfolio.
- Expired domain names: all kinds. Among the expired domain names, it is regular to come across nuggets. Sometimes you just have to be in the right place at the right time. We present to you the best tool to locate expired domains below
- Trendy names: be on the lookout for trends or key expressions! Not to be confused with brand names though. To illustrate this type of domain, you should know that the term “Fake News” – or rather the domain FakeNews.com has been sold for several hundred thousand dollars in the United States.
- Generic domain names: Obviously, the simplest and most common generic names are all taken. Keep an eye out for expiring domains or be smart!
- Generic or business names, associated with major cities. It’s silly, but if you buy the domain “restaurant-paris.fr” or “realestatelondon.com” there is a good chance that you will be asked to acquire the NDD in the future!
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The best platforms for buying and selling domain names
To sell your domain name, you need the right tools! Here are the best current platforms to buy, estimate and sell your domain name.
Just Dropped
JustDropped publishes a daily list of about 20 of the best-expired domains, with a little commentary accompanying them. The site is simplistic, to say the least, and seems to be stuck in 1997, but it is nonetheless devilishly effective.
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The Just Dropped site offers these expired domains for sale at prices generally around $60/$70 unless there is an exceptional offer.
To buy, nothing could be easier: click on BuyMe and pay via Paypal. That’s all there is to it.
PS: take the time to read all the descriptions of JustDropped
GoDaddy
The GoDaddy website is almost as old as the internet. It is an all-in-one tool to manage your hosting. Specializing primarily in domain names, it is the perfect tool to estimate the domain you want to buy.
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Note that it is of course possible to put your domain for sale on this platform.
If we take a very concrete example, we performed the test with a domain name available on the Just Dropped platform before: Cooio.com
It seems that this domain name was bought for $199 on Just Dropped, and then already put back on sale for about $4700 on GoDaddy!
You will notice that even if the owner decides to sell the domain name for less, the increase in value will still be exceptional.
Flippa
Flippa is a marketplace for buying and selling domain names, located in Australia and the United States.
It is currently the most popular platform to sell your domain, followed closely by Sedo.
The strength of Flippa is to offer different levels of sales and is therefore not satisfied with domain names.
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What is particularly appreciated by buyers are the starter packages for entrepreneurs: it is a matter of buying a domain and installing a website ready to be taken in hand by a professional.
The value of the site is then increased by the fact that the buyer will buy a package that he will only have to put to his taste. It’s like visiting a home staged apartment where you can keep the furniture.
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Sedo
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The Sedo MarketPlace offers much the same as Flippa… including turnkey parking.
Sedo will auction off your domain and you will entrust them with the parking. It is also possible to sell the domain name directly through this marketplace.
Have you ever tried buying and selling domain names? If so, via which marketplace? Do you manage to make a living from it or was it a fluke? Start the discussion in the comments
