Today, social networks have immense power in the world of marketing and digital communication. Each of these networks has its own advantages and Instagram is full of assets in digital communication. But it is important to have a certain number of subscribers on Instagram in order to have an impact on its audience.
Whether it’s to promote a brand, highlight a company’s products and/or services, or promote a personal activity or passion, Instagram accounts that have a certain number of subscribers have greater visibility on social networks.
The owners of these accounts, or influencers, benefit from their Instagram accounts, which have several hundred or even thousands of subscribers.
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Tips to gain followers on Instagram
The purpose of an Instagram account is to last over time and get a growing number of subscribers. To achieve this, digital marketing experts reveal 10 tips for gaining followers on Instagram.
1. Stand out
Nowadays, Instagram is extremely popular all over the world and there are accounts regarding all types of topics. There are accounts on travel, animals, fashion, music, etc. Some accounts have already existed for several years and have a certain notoriety.
So when you start, it can be difficult to compete with these! In addition, prospects (potential people who subscribe to their accounts) do not subscribe to a new account if it is only a repetition of what already exists.
To make your place in the ultra-competitive world of Instagram, you have to stand out by creating an account on an original theme, which you are not used to seeing.
In other words, you have to think outside the box and find an idea that is not yet seen in the Instagram universe.
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2.Create unique and quality content
The quality of posts on Instagram is of great importance in the popularity of Instagram accounts. By working on the aesthetics of the photos and videos as well as the quality of the writing of the texts, it will be easier to gain notoriety.
Indeed, who likes to see banal or failed photos on Instagram? In addition, spelling or grammatical errors can be prohibitive. It is important to ensure that the quality of the content is maintained so as not to scare away potential followers.
To ensure that you post good quality content, you can ask the opinion of other people or even be proofread before publishing your posts.
A high standard feed that features matching photos and follows a topic will weigh in the balance. Similarly, the filming and editing of the videos must be well done in order to give added value to those who watch them.
Experts recommend a rather long video length: between 3 and 5 minutes. There is no point in rushing to publish if it is to present low-quality content.
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3.Bring added value
The success of any business is due to the added value of its products/services. The same is true for Instagram accounts.
Once you have defined your theme and targeted your audience, you have to think about what you will bring to the audience.
Even if the Instagram account is of high quality, with elaborate and aesthetically beautiful content, if it does not add anything more, the public can easily lose interest.
This added value can be for information, advertising, promotional, entertaining, etc.
You have to make sure that the Instagram account has meaning and that its reason for existing is to bring something more to its followers. A meaningless Instagram account will easily fall into oblivion.
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4. Do storytelling
Instagram has the advantage of being able to link photo/video visuals with writing. It is even possible to add several photos to its publications and the number of characters in the texts is high enough to be able to do storytelling.
The art of storytelling lies in being able to tell a story, as in a tale or a story. This can simply go through the images or be supported by the text.
In order to capture the attention of potential followers, they must be able to dream or project themselves into the universe presented by the Instagram account in question.
An Instagram account that does not have a common thread or that is disjointed in its posts can confuse its audience because it will quickly lose interest in the Instagram account.
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5. Stay in human contact
One thing is certain, behind every Instagram account are human beings. These people are on Instagram because they want to share and communicate.
It’s human and that’s why it’s important to stay in touch with your audience. This is done by replying to comments and messages, remaining benevolent, thanking for tags or reposts, etc. This also allows you to expand your audience because the intensity of interactions will generate more visibility and therefore more potential new subscribers.
An Instagram account that does not interact with its community will lose its value as followers will prefer other accounts that they can interact with. In fact, it’s the same as in real life!
6. Measure your stats
It is essential to follow and understand the statistics of your Instagram account. If you want to grow your account and gain more subscribers, then you have to understand the results of post campaigns.
The application is very complete since it allows you to measure almost all the statistics: followers, comments, publications, etc.
These results will allow you to plan your publications: it is a question of creating a retro-planning. These publications cannot be made at any time and by chance.
It is important to be regular in your posts and to define when they will have the most visibility. It can be a time of the day, a day of the week, etc.
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For this, there is no magic formula or algorithm: it is based on the audience and the type of content. This is why it is important to follow the statistics of your account, in order to define when is the most optimal time to publish your campaigns.
7. Use hashtags and @ in posts
Instagram offers a range of increasingly used digital tools. These are used to improve interaction with its audience, increase its visibility and disseminate its publications on a larger scale.
We find for example tags, hashtags, or “@”. But you still have to know how to use them well! Indeed, to improve its audience and increase the number of subscribers, it is necessary to use these tools, but without abusing them.
For example, for optimal use of hashtags, social media experts recommend using hashtags that are relevant and in line with your posts.
They should not be too long or that there are too many in the publication.
8.Use stories, lives and IGTV
Like the publication tools explained above, Instagram also offers various media supports, such as stories, lives, or IGTV.
Stories are an easy and effective way to share a moment with your community. Again, you have to know how to use them wisely.
In order to optimize the use of its stories, it is recommended to carry out one to seven per day and to post them outside working hours.
The lives have the advantage of allowing an unfiltered discussion with its community.
They greatly improve the interaction between the Instagram account and its subscribers because they receive a notification at the start of their life and can then join it either to react, ask questions or even read the questions of other subscribers.
9. Buy Followers
Today, it is possible to buy followers on Instagram through specialized agencies and this has several advantages. It is a simple, fast, and effective operation to gain notoriety.
First, this optimizes the visibility of the account in question. Indeed, the more an Instagram account has followers, the more it attracts new ones.
Secondly, it improves the notoriety of the page. Even if the Instagram account offers interesting content and aesthetic images, it will have less credibility if its number of followers is low.
This is comparable to the reputation of a brand or a company: the more a brand is known to an audience, the more its image will spread and become known.
This follower purchase service is very useful for new accounts, such as for a new brand for example.
This allows you to start growing your online visibility in record time, for reasonable prices. It is an investment in the future.
10. Collaborate with other accounts
Finally, collaborating with other Instagram accounts is also a way to gain followers. This can be likened to an exchange of good practices.
For example, following accounts on similar topics or interacting on topics relevant to account activity can help improve its visibility. Indeed, the account will be more visible and will reach an audience that will be interested in the account in question.
In addition, these other Instagram accounts will be likely to follow you in return.
It is also possible to repost content created by other users. Of course, you have to take the author into account and be careful to always cite your sources.
The fact of re-publishing content that has been appreciated allows you to gain visibility.
If any questions, You can ask in the comment section and I will be very happy to provide you with the best possible answers.
