Online Business is BIG BUSINESS. “It’s not just about being better. It’s about being different. You have to give people a reason to choose your business.” Tom Abbott
Many people prefer to do the majority of their business online, as it is usually the most profitable way to not only get started but also to maintain.
In this article, I’m going to discuss 10 internet sales techniques to implement in your online business to generate and even increase your sales.
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#1. Use content marketing
These days, a business cannot survive without a proper content marketing strategy. Regardless of the goal of your content strategy (lead generation, brand awareness, website traffic, increased sales, etc.), the end goal should be the same: to increase the amount of revenue and grow the business.
Take the time to review your content marketing strategy, revisit it and revise it if necessary. Remember that content is king, and those with the best and most up-to-date content will dominate their market.
#2. Create coupons (or special offers) to promote
Coupons are a great way to attract visitors to your website and online shopping area.
Plus, everyone wants a good deal, so having a coupon makes people feel like they’re getting a good deal or saving money. You can promote your coupons online on social sharing networks or simply via email to a list of customers and/or prospects.
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#3. Upsell and Cross-sell
Online, there are many opportunities to increase your customer’s value without being pushy or feeling awkward like you would over the phone. By strategically placing upsell options during the sales process, you can double your sales.
Offer bulk purchase incentives to save money, discounts based on their payment method or plan, or offer an additional item or future discount if they buy more, match or show additional items based on what is in their cart, etc.
#4. Create a sense of urgency
When promoting your offer, create a sense of urgency to get the purchase done.
To do this, set a deadline for your promotion or offer and make it stand out. Even consider offering an additional offer if the order is placed before a certain time.
#5. Make the checkout or registration area user-friendly
Take the time to research and study user preferences and needs. Have your IT team do a lot of user testing to make sure it’s easy to do business with your company.
Also, make sure to have all the forms on your site tested. Make sure they are simple and only ask for the information you absolutely need, nothing more.
Also, make sure that you have a customer service team available to answer any questions that may arise during the purchase period. 24-hour online chat features are a great way to do this if you can afford it.
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#6. Offer something free
A great way to build customer loyalty is to make their shopping experience the best it can be.
You can simply include an extra item with delivery or, if you feel you need to encourage purchases, you can offer an extra free item while your customer is shopping on your online store. Who doesn’t love something free?
#7. Highlight special features or products
You see a lot of businesses doing this now, and it seems to work. Highlight your best-selling products, products on special, or any other special (or new) features you are trying to promote.
This is a great way to drive traffic to your site and make it easier for people to find particular items. A person may choose a different (more expensive or better) product if they feel others use it more often.
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#8. Use a clear and prominent call to action
Using a call to action lets the user know what action to take next and helps eliminate friction in the sales funnel. It’s possible to have multiple calls to action on the same page if the user needs to take multiple actions
Clear and specific call-to-action phrases drive users to take action by creating urgency. Your call to action should communicate the value of your offer if it’s truly irresistible.
As an example, “Our new shoes are available now. We hope to see you soon” Would likely be more engaging than, “Our new shoes have arrived.”
#9. Add images or product demos
Videos can have a huge impact on the number of visitors to your website and the number of conversions you get.
46% of people say they would be more likely to make a purchase if they had seen a product video or demo first (Eloqua).
The average user spends 88% more time on a website that uses video (Eloqua).
Video and email marketing can increase click-through rates by over 90% (Mist Media).
Having a video on your landing page or homepage increases the likelihood of Google ranking you on page 1 by 53% (Mist Media).
Out of 80% of video users, 46% took action after watching the video (Video Brewery).
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#10. Include customer reviews or testimonials
It’s no secret that the people who succeed in building trust in their market are the ones who get repeat buyers and people who promote and share their information.
A great way to build trust is to include customer reviews and testimonials, and even better to include a video testimonial. You won’t regret it.
Bonus: Include social sharing buttons
Yes, it’s great to get a sale, but what’s even better is that person then shares your information. Social sharing networks have made it easier than ever to promote and share information about your business, your products, or even the sales and incentives you offer.
Invest in social sharing buttons for the major channels – Facebook, LinkedIn, Twitter, Pinterest, etc. Also, add a “Like” button and a “Send to a Friend” button for additional sharing options.
Conclusion for Becoming a Good Internet Seller
There are many things you can incorporate online to increase your sales. I believe these techniques will open your eyes to the many possibilities and take you out of your typical day-to-day strategy.