Do you have or are you planning to start your own business? I am sure you have plans about promoting your business on a social media platform like Facebook.
The first step to achieving this is to create a quality website that matches your brand image. The next thing is you need to drive traffic to your site and make yourself known.
To achieve the above status and get yourself known by people, you can bet on Facebook.
Remember that this social network brings together about 2.91 billion active monthly users in the whole world. In the USA as of the last quarter of 2021, approximately 193 million monthly users are active on Facebook.
There are two ways for you to promote your business on Facebook. You can create a business page or create a group. You can still create both if you have enough resources. All the same, I will advise you to create only one of the two if you are just starting up. This will help you concentrate on growing it effectively.
The question that a reader asks me is, Between Facebook page and Facebook group, what to choose?
In this article, I will provide you with the information you need to know to make the right choice.
Why use Facebook for business?
There are numerous social networks available on the internet today but Facebook remains the undisputed leader internationally.
A true generator of communities, it is also a powerful communication tool for companies and professionals to promote their businesses.
On Facebook, you can communicate with your community but also inform them of new updates about your business. You can also promote your products and services to your community very effectively.
To achieve this, you have two options:
- Create a business page
- Create a group
Using a Facebook page
Facebook Pages are public accounts used by brands, organizations, public figures, and artists.
Facebook Pages give companies an opportunity to post contact information, share content, promote releases and events, and – perhaps most importantly – connect with their audiences.
A page can be created by a company, a personality, or an organization. It can be indexed by search engines. Thanks to it, it is possible to enjoy better visibility, which makes it an excellent complement to the website.
Your business page is public. It is therefore open and visible outside of Facebook in case of a successful request. To follow you, users click on the “Like” or “Follow” button. The page can be suggested to friends of visitors and followers.
Only the administrator of the page can publish content. If he wants to contact the subscribers, he can do it via Messenger, in this case, the contact is individual. Of course, there can be several administrators as well as editors, advertisers, or moderators.
One of the major differences, when you opt for the Page, is that you have a messenger directly linked to the page. Groups don’t have this opportunity, they are members of a group and discuss as members.
So if we summarize, with a Facebook Page it is possible to :
- Create a page dedicated to your business or activity,
- Be indexed by search engines,
- Have a page open to all or to filter,
- Publish under the name of the company,
- Take advantage of a messaging system,
- Create events.
Functions of a Facebook group
Anyone can create a Facebook Group. You don’t have to be a professional or have a business to do so. Simple interest is enough. The group can have several statuses.
It can be :
- Open to all, and therefore public,
- Closed with the need to ask for authorization,
- Secret and only by invitation.
If the group is open, like the page, it is indexed by social networks. However, if you choose to create a closed or secret group, it can not be indexed. Your choice will therefore have a significant impact on your visibility.
The people who run the group publish under their own names. They are directly involved! If they want to contact the members, they have to go through the wall of the group or through Messenger. In this case, the messages are individual.
Facebook Groups allow you to :
- Create a page to promote a theme,
- Be indexed by search engines, if you are a group open to the public,
- Choose the members of the group,
- Publish individually,
- Take advantage of a messaging system,
- Create events.
Facebook Page or Facebook Group: which one to choose?
Are you hesitating between a Page or a Facebook Group? To make the right choice, all you have to do is set your goals.
Depending on your goals, you can choose between the two options.
- If you want to showcase your expertise and your business, the Facebook Page is an interesting solution.
- If you want to communicate around a theme directly related to your activity, the Facebook Group is the best alternative.
- If you want to animate a community around your activity or your theme, you can use both the Facebook Group and the Facebook Page.
Thanks to these two options, you will be able to multiply your communication support and benefit from better visibility.
Leave me your questions in the comment section and I will make it a pleasure to answer them all.
