How and why outsource keyword research for Better results

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What does it mean to outsource keyword research?

Outsourcing keyword research involves hiring a third-party service provider to conduct keyword research on your behalf. This enables you to take advantage of their expertise and resources to improve your website’s search engine optimization (SEO) and online presence.

Keyword research is an essential aspect of digital marketing that involves identifying and selecting keywords and phrases that are relevant to your business and website. These keywords are used to improve your website’s visibility and ranking in search engines like Google, and to attract potential customers.

The purpose of this blog is to discuss the benefits and process of outsourcing keyword research. We will explore the importance of keyword research in digital marketing, the reasons to consider outsourcing this task, and the steps involved in outsourcing keyword research. By the end of this blog, you will have a better understanding of why outsourcing keyword research can be an effective solution for businesses looking to improve their online presence and reach their target audience.

Understanding Keyword Research

Keyword research is a critical component of digital marketing because it helps businesses understand the phrases and terms their target audience is using to search for products and services online.

By identifying and targeting the right keywords, businesses can improve their website’s visibility in search engine results, drive more traffic to their site, and ultimately convert more leads into customers.

Keyword research techniques and tools

There are various techniques and tools available for conducting keyword research, including

Keyword Planner: A free tool offered by Google AdWords that helps you research keywords and get data on their popularity and competition.
SEMrush: A paid keyword research tool that provides data on keyword trends, competition, and search volume.
Google Trends: A free tool that provides data on the popularity of keywords and phrases over time.
Keyword Discovery: A paid keyword research tool that provides data on keyword trends, search volume, and competition.

Explanation of the importance of choosing the right keywords

Choosing the right keywords is critical for digital marketing success. If you choose keywords that are too general or too competitive, you may struggle to rank well in search engine results. On the other hand, if you choose keywords that are too specific or have low search volume, you may not reach a large enough audience.

The goal of keyword research is to identify keywords that are relevant to your business, have a high search volume, and have low competition. This will help you reach your target audience and achieve a higher return on investment (ROI) from your digital marketing efforts.

Reasons to Outsource Keyword Research

Lack of in-house expertise

Many businesses don’t have the expertise or resources in-house to conduct effective keyword research. Keyword research requires a deep understanding of your target audience, your industry, and the search engines your customers use.

Outsourcing this task to a third-party service provider who has expertise in this area can provide valuable insights and a fresh perspective that may not be available in-house.

Time-saving and cost-effective

Conducting keyword research can be a time-consuming and resource-intensive task, especially for small businesses or those with limited in-house expertise.

Outsourcing keyword research to a service provider can save time and reduce costs, allowing businesses to focus on core business functions and generating revenue.

Access to the latest tools and techniques

Keyword research is a constantly evolving field, and staying up-to-date with the latest techniques and tools can be challenging for businesses without dedicated resources.

Service providers specializing in keyword research have the latest tools and techniques at their disposal, providing businesses with the most up-to-date and accurate information.

Focus on core business functions

Outsourcing keyword research allows businesses to focus on their core business functions and priorities. This can lead to increased efficiency and productivity, and free up resources for other areas of the business that may need attention.

For example, a small business owner who outsources keyword research can focus on developing new products, improving customer service, or expanding the business, while the service provider handles the keyword research.

How to Outsource Keyword Research

When outsourcing keyword research, it’s important to select a service provider with the right experience and expertise for your needs. Consider factors such as:

Relevant experience: Look for a service provider with experience in your industry or with a similar target audience.
Reputation: Read reviews and case studies from other clients to get a sense of the service provider’s track record and expertise.
Availability and responsiveness: Ensure the service provider is available to communicate and collaborate with you throughout the project.

Defining the scope of work and project requirements

Before outsourcing keyword research, it’s important to clearly define the scope of work and project requirements. This includes

Keyword research goals and objectives: Clearly define what you hope to achieve through keyword research, such as increasing website traffic or improving search engine rankings.
Target audience: Define your target audience, including demographics, interests, and pain points.
Budget and timeline: Set a budget for the project and establish a timeline for completion.

Collaborating with the service provider

Collaboration is key when outsourcing keyword research. Ensure that the service provider understands your goals and requirements, and is able to provide regular updates and progress reports. Communicate openly and frequently to ensure that the project stays on track and meets your expectations.

Monitoring and analyzing the results

Once the keyword research is completed, it’s important to monitor and analyze the results to ensure that they meet your goals and expectations. This includes

Tracking changes in website traffic and search engine rankings: Monitor changes in website traffic and search engine rankings to see how the keyword research is impacting your digital marketing efforts. Read this article: 8 Tips To Track a Website’s SEO Metrics
Evaluating the effectiveness of the keywords: Evaluate the effectiveness of the keywords by tracking the number of leads generated and conversions from your website.
Continuously refining and improving: Continuously refine and improve your keyword research strategy by monitoring changes in search trends and competition, and updating your keywords as needed.

What are some other ways to outsource keyword research?

In addition to outsourcing to a professional SEO or digital marketing agency, there are a few other ways you can outsource keyword research:

Freelance contractors: You can hire a freelance contractor who specializes in keyword research. Freelancers can often provide cost-effective services and can be found on online platforms such as Upwork or Fiverr.
Crowdsourced platforms: Crowdsourced platforms like Amazon Mechanical Turk or CrowdFlower allow businesses to outsource keyword research tasks to a large pool of freelance workers. This can be a cost-effective option for businesses on a tight budget.
Keyword research tools: There are a number of keyword research tools available that can automate the keyword research process, including Moz Keyword Explorer, Google Keyword Planner, and SEMrush. These tools can help you find keywords, analyze keyword metrics, and track your keyword rankings.

Ultimately, the best way to outsource keyword research will depend on your specific needs and budget. By considering these different options and researching the pros and cons of each, you can find the approach that works best for you.

SEO service agencies to outsource keyword research

Here are some examples of well-known SEO service agencies that you could consider outsourcing keyword research to

Ignite Digital: Ignite Digital is a full-service digital marketing agency that provides keyword research services as part of its comprehensive SEO offerings.
WebFX: WebFX is a leading digital marketing agency that offers keyword research services, as well as other SEO services such as website optimization, content creation, and link building.
Digital Shift: Digital Shift is a results-driven SEO agency that specializes in keyword research and optimization, as well as other digital marketing services like website design, social media marketing, and PPC advertising.
Thrive Internet Marketing Agency: Thrive Internet Marketing Agency is a full-service digital marketing agency that offers keyword research services, as well as other SEO services like website optimization, local SEO, and content creation.
Boostability: Boostability is a leading provider of SEO and digital marketing services, including keyword research, website optimization, and content creation.

These are just a few examples of the many service providers who offer keyword research services. When outsourcing keyword research, it’s important to research and compares different providers to find the one that best meets your needs and budget.

Conclusion

Outsourcing keyword research can provide businesses with many benefits, including access to expertise, time and cost savings, the latest tools and techniques, and the ability to focus on core business functions.

However, it’s important to select the right service provider, clearly define the scope of work and project requirements, collaborate effectively, and monitor and analyze the results to ensure that your keyword research efforts are effective and provide the desired results.

By outsourcing keyword research, businesses can improve their digital marketing efforts, drive more targeted traffic to their website, and ultimately achieve their online marketing goals. So, if you want to achieve effective results in your digital marketing efforts, consider outsourcing keyword research to a service provider who can help you get there.