Top 5 Email Marketing Tools For Complete Beginners.

I believe you are here because you want to know which of the email marketing tools is the right one for you.

It is clear that email marketing is very important for every business. No matter how high other digital marketing strategies are rising, email marketing is still a very successful way to grow your business.

Without wasting your time I will go straight to the point about what you should expect about a good email marketing tool. 

WHY MUST YOU CHOOSE THE BEST EMAIL MARKETING TOOLS?

It is clear that email marketing is a very cost-effective marketing strategy all small businesses must be using to grow.

Email marketing has proven a return on investment of about 36%.

You have to know that a successful email marketing campaign depends on the email marketing tools you are using.

These email marketing tools or software are responsible for the guaranteed delivery of your emails in the inboxes of your subscribers.

Knowing how to choose the best tool for your email marketing campaign is very crucial. Not paying attention to this aspect can end up in you spending a lot of money for very little results.

WHAT TO EXPECT IN THE BEST EMAIL MARKETING TOOLS

A good email marketing tool or software should make it easy for you to create highly engaging emails. It should also come with an easy user interface.

You should be able to segment your email list with ease in the email service provider you choose.

The software must also allow you to send personalized and targeted emails to your segmented list.

Most important is that your email marketing software must make sure your emails land in the primary inbox and not in the spam box.

Having said that, let us now look at the top 5 email marketing tools in brief.

TOP 5 EMAIL MARKETING TOOLS EVERY BUSINESS MUST USE.

To set up a successful email marketing campaign, you need to use a good Email Service Provider to optimize the processes.

Here are the top seven email marketing tools you should be aware of.

1. Constant Contact

Constant Contact is one of the best and fastest growing email software globally.

It is very user-friendly and very adaptable by newbie marketers. You can easily manage your email lists, contacts, email templates, the marketing calendar, etc…

This is the best for e-commerce marketing campaigns. Your account gives you access to unlimited emails, easy tracking, and reporting. 

Built-in social media sharing tools, list segmentation, and free image library.

Constant Contact offers high-level customer support with live chat. It also supports phone calls, email, community support, and a vast library of helpful resources.

Constant Contact comes with features like email automation, drip campaigns, surveys & polls, coupons, online donations, etc…

Constant Contact offers a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.

2. SENDINBLUE

Sendinblue is one of the best email marketing tools for small businesses running simple email campaigns.

It can be counted among the fast-growing ESPs.

SendinBlue is also an extremely easy-to-use platform with excellent tools. You can create very beautiful and highly engaging emails. 

It has a drag and drops email editor which is perfect especially for beginners with no experience in email marketing.

Beginner-friendly email automation tools. 

With SendinBlue, there is an AI algorithm to help you select the best time to send bulk emails and to ensure the deliverability of your emails.

SendinBlue offers a completely free email marketing plan with unlimited contacts. 

The free plan lets you send up to 300 emails per day. The only thing about this free plan is that all your emails will have their branding.

I think SendinBlue is best if you are just beginning with email marketing.

The paid plans start from $25 per month for Lite. 

You can also include SMS to your account, but the pricing will vary based on your sending requirements.

You can visit the SendingBlue website for more details.

3. ConvertKit

ConvertKit is a powerful email service provider and landing page builder. It is very easy to use. The best people to use this are professional bloggers, authors, and marketers.

ConvertKit allows you to segment your subscribers into groups such as those who have already bought from you and those interested. With this system, you can easily personalize your automated email campaigns.

Another unique feature of ConvertKit is that it allows you to offer content upgrades with incentives to your subscribers.

The autoresponder of this email marketing tool is also very easy to manage. I think this is a very good feature for those who are just starting.

A lot of ConvertKit features such as paid newsletters are designed specifically for creators and professional bloggers.

That is the reason why it is rated the best email marketing service for professional bloggers.

You will get a 14 days free trial on ConvertKit to see and decide if it is the best one for your business.

Their pricing starts at 29 dollars per month accompanied by a 30 days refund policy.

4. Aweber

AWeber is one of the oldest and most popular email marketing tools in the world.

It is a simple and powerfully easy-to-use automation process for you to grow your setup and grow your business online. They offer a wide range of tools for all business sizes to manage their email marketing.

Getting started with Aweber is very easy. It can connect easily with major platforms like WordPress. 

You also get access to ready-to-use Html email templates, list management, etc…

Some other powerful marketing features of Aweber are AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

Aweber offers a limited free plan for up to 500 subscribers. The paid plan starts from $19/month. 

You also have the possibility to sign up for quarterly or annual plans to save more.

5. Hubspot

This is another very popular email service provider when it comes to email marketing tools. You can start your email marketing for free on HubSpot.

This software also comes with a lot of features to help you grow your business online.

Hubspot also comes with many different features that you can enjoy. Some of those features include send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

Another reason why businesses and marketers choose Hubspot is that it is an all-in-one marketing platform.

This includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.

Hubspot offers a free plan. The free plan includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.

Their free plan allows you to send up to 2000 emails and you can store an unlimited number of subscribers.

You can also create custom signup and popup forms, build landing pages, manage and track your online ads, and more. 

It has all the tools you need to get started.

The paid plan on Hubspot starts from $45 a month.

For more info, you can visit the Hubspot website.

BEST EMAIL MARKETING STRATEGIES

Keep in mind that before you can be successful in your email marketing campaigns, you need to use strategies when writing your email copy.

Following are some strategies that you can use to set up your email marketing campaigns effectively.

1. Build your list using the best strategies

The success of your email marketing campaigns depends on the quality of your email list. In order to be able to build a good quality email list, you have to use strategies that are designed to attract the right audience for your business.

An example of such a technique would be a case study promoted on LinkedIn that may help a B2B brand build a list of engaged subscribers, but it would fail if applied by a B2C brand.

2. Take Good Care of Your Email Lists

Taking care of your email list is another important aspect of email marketing. You can do this by regularly removing inactive subscribers or email addresses from your list frequently.

This will ensure you have a good sender reputation and also allow you to know those still following you and those who are not.

3. Don’t let your list get cold

You have to send emails to your subscribers on a regular basis to keep them warm (engaged). However, occasionally mailing subscribers may cause them to forget who you are and result in low conversion rates.

But in case some of your subscribers go cold, you can get them back on track by running a re-engagement campaign.

4. Focus on One Objective

Create campaigns and emails that are focused on one objective. Trying to lure your subscribers to make them do two things at once in your email campaign will confuse them.

Focus on reaching one goal at a time because trying to reach more goals at a time will reduce your conversion rate.

5. track your campaign perfomance

It takes more than sending a couple of emails to your subscribers to be an effective email marketer. You also need to be able to track your email marketing campaigns to see how they are performing.

For this to happen, you need to select and track the right key performance indicators (KPIs)

HOW TO IMPROVE YOUR EMAIL DELIVERABILITY

ALL the email marketing tools shared in this article provide a good deliverability rate. But in order to make sure your emails are all delivered right in the primary box of your subscribers; there are a few things you can do.

1. Use a Professional Email Address

There are algorithms that look for spammy behaviors in email platforms like Gmail, Outlook, and others. One of them is the sender’s email address.

It’s important for your business to use a professional business email address (like yourname@yourcompany.com) instead of a generic Hotmail or Gmail account.

By doing so, you can ensure your email delivery rate is higher than the industry average.

2. Send Targeted Emails Based on Interests

Personalizing your emails according to user segments is extremely important. With customer relationship management software, such as Constant Contact and HubSpot, you can group your subscribers into segments, such as those who are most active, not active, or interested in specific topics.

This will help increase open and click-through rates in your email marketing campaigns, which is a vital part of future deliverability.

It is always a good idea to send a personalized welcome email to new subscribers and then segment users accordingly based on their interests.

Furthermore, it’s important to provide users with a clear unsubscribe link so they can unsubscribe rather than mark your emails as spam.

FINALLY ON EMAIL MARKETING TOOLS

First of all, remember you’re a guest in the inboxes of your subscribers. Just one click can cause them to unsubscribe from your emails forever.

Keeping your promises will be a must for you. Deliver what people have requested and follow up regularly to ensure their expectations are met.

Thank You for reading.