Are you finding a niche to start a blog in 2023? Here are 10 under-explored blogging niches to consider in 2023.
As a blogger, one of the first and most important decisions you’ll make is choosing a niche for your blog. A niche is essentially a specific topic or focus that your blog will center around. It can be as broad or as specific as you’d like, but it’s important to find a niche that you’re passionate about and that has enough potential for growth and engagement.
Having a clear niche can help you stand out in the crowded world of blogging, as it allows you to carve out a unique space for yourself and your content. It can also help you attract a specific audience and build a loyal following.
While it can be tempting to choose a popular or well-established niche, there are also many benefits to exploring under-explored niches. These niches may not have as much competition, which can make it easier for you to establish yourself as an authority on the topic. They may also offer more opportunities for growth and innovation, as you’ll be one of the few people writing about the topic.
In this blog post, we’ll be looking at 10 under-explored blogging niches that may be worth considering for your blog in 2023. Whether you’re just starting out as a blogger or looking to pivot to a new niche, these ideas may provide some inspiration and help you find your niche.
Is blogging still worth it in 2023?
The short answer is yes, blogging is still a viable and potentially lucrative career or hobby in 2023. While the world of blogging has evolved and changed over the years, it remains a popular and influential platform for sharing ideas, connecting with others, and building a personal brand.
In 2023, there are still many opportunities for bloggers to find success, whether through sponsored content, affiliate marketing, or advertising. However, it’s important to be aware that the competition is fierce and that it takes hard work, dedication, and a strong marketing strategy to stand out and attract an audience.
Another factor to consider is the type of content you create. In 2023, high-quality, informative, and engaging content will still be in demand, but it’s also important to be mindful of current trends and what your audience is interested in. This may involve incorporating new formats, such as video or audio, or experimenting with different styles of writing or storytelling.
Blogging strategies to adapt in 2023
In 2023, there are a few key strategies that bloggers can use to adapt and succeed in an increasingly competitive and constantly evolving industry:
Diversify your income streams
In addition to traditional forms of monetization, such as sponsored content and advertising, consider exploring other revenue sources such as selling products or services, offering consulting or coaching, or creating and selling digital products.
Utilize social media and other platforms
While having a standalone blog is still important, it’s also crucial to have a presence on social media and other platforms to promote your content and reach a wider audience. This may involve using platforms like Instagram, TikTok, or Pinterest to showcase your content and connect with your audience.
Foster a sense of community
Building a loyal and engaged community around your blog can be a powerful way to differentiate yourself from the competition and create a sense of connection with your readers. Consider using tools like email newsletters, social media groups, or forums to foster a sense of community and encourage interaction with your audience.
Focus on SEO
Search engine optimization (SEO) is the process of optimizing your blog and its content to rank higher in search engine results and attract more organic traffic. In 2023, it’s more important than ever to optimize your blog for SEO, as it can help you attract more readers and improve your visibility in search results.
This may involve using keywords, creating high-quality content, and optimizing your website’s technical elements, such as its loading speed and mobile responsiveness. You can read our article on the 60 SEO tips and tricks to rank higher on Google.
10 under-explored blogging niches worth considering in 2023.
The 1st under-explored niche: Sustainable living and eco-friendliness
Sustainable living and eco-friendliness are increasingly important topics in the modern world, and there is a growing demand for information and resources on how to live a more sustainable lifestyle. While there are already some popular blogs and websites on this topic, there is still plenty of room for new voices and perspectives in this under-explored niche.
As a blogger in this niche, you could cover a wide range of topics, such as sustainable fashion, eco-friendly home products, green living tips, and environmental issues. You could also focus on a specific aspect of sustainable living, such as sustainable travel or reducing waste.
To succeed in this niche, it’s important to be knowledgeable about sustainable living practices and to provide valuable, actionable information to your readers. You should also be mindful of your own carbon footprint and consider how you can make your blog and content more sustainable.
Some possible resources for this niche include:
- Earth911: A website that provides information and resources on recycling, sustainability, and environmental issues
- Project Drawdown: A nonprofit organization that works to reverse global warming through practical, science-based solutions
- The Good Trade: A website and online shop that features sustainable and ethical products and lifestyle content
The 2nd under-explored niche: Mental health and self-care
Mental health and self-care are important topics that are often overlooked or stigmatized. However, there is a growing recognition of the importance of taking care of one’s mental health, and there is a need for more resources and support in this area.
As a blogger in this niche, you could cover a wide range of topics, such as mental health disorders, stress management, self-care practices, and personal development. You could also focus on a specific aspect of mental health, such as anxiety or depression.
To succeed in this niche, it’s important to be respectful and sensitive to the experiences and challenges of your readers and to provide helpful and accurate information. You should also consider seeking out the advice and perspectives of mental health professionals and organizations.
Some possible resources for this niche include:
- National Alliance on Mental Illness (NAMI): A nonprofit organization that provides support and resources for individuals with mental illness and their loved ones
- The National Council for Behavioral Health: A nonprofit organization that promotes mental health and addiction treatment
- Headspace: A meditation and mindfulness app that also provides resources and information on mental health and wellness
The 3rd under-explored niche: Plant-based and vegan lifestyles
The plant-based and vegan movements have gained significant traction in recent years, and there is a growing demand for information and resources on how to live a vegan lifestyle. While there are already some popular blogs and websites on this topic, there is still plenty of room for new voices and perspectives in this under-explored niche.
As a blogger in this niche, you could cover a wide range of topics, such as plant-based and vegan recipes, lifestyle tips, ethical and environmental issues related to veganism, and product reviews. You could also focus on a specific aspect of veganism, such as vegan fashion or vegan travel.
To succeed in this niche, it’s important to be knowledgeable about veganism and to provide valuable, actionable information to your readers. You should also be mindful of your own vegan practices and consider how you can make your blog and content more vegan-friendly.
Some possible resources for this niche include:
- Veganuary: A nonprofit organization that promotes and supports the adoption of a vegan lifestyle
- Vegan Outreach: A nonprofit organization that works to promote veganism and animal rights through education and outreach
- Vegan Food and Living: A magazine and website that covers vegan food, lifestyle, and culture
- Vegan Recipe Club: A website that provides a wide range of vegan recipes and resources
- Vegan Travel: A website and social media platform that provides information and inspiration for vegan travel
The 4th under-explored niche: Minimalism and simple living
Minimalism and simple living are increasingly popular as people look to declutter their lives and focus on what’s most important to them. While there are already some popular blogs and websites on this topic, there is still plenty of room for new voices and perspectives in this under-explored niche.
As a blogger in this niche, you could cover a wide range of topics, such as decluttering and organization, simple living practices, minimalism and sustainability, and personal development. You could also focus on a specific aspect of minimalism or simple living, such as minimalism in a specific area of life (e.g. minimalism in parenting) or simple living in a specific location (e.g. simple living in the city).
To succeed in this niche, it’s important to be knowledgeable about minimalism and simple living and to provide valuable, actionable information to your readers. You should also be mindful of your own minimalist practices and consider how you can make your blog and content more minimalist.
Some possible resources for this niche include:
- The Minimalists: A website and podcast focused on minimalism, simplicity, and personal development
- Becoming Minimalist: A blog that explores minimalism and simple living in the context of family and parenting
- The Simple Dollar: A personal finance website that covers a wide range of topics related to simple living and frugality
The 5th under-explored niche: DIY and home renovation
DIY and home renovation are popular topics that are often covered by mainstream media and home improvement stores. However, there is still plenty of room for new voices and perspectives in this under-explored niche.
As a blogger in this niche, you could cover a wide range of topics, such as home improvement projects, DIY crafts and projects, home decor and design, and budget-friendly home renovations. You could also focus on a specific aspect of DIY or home renovation, such as sustainable or eco-friendly home improvements or DIY projects for small spaces.
To succeed in this niche, it’s important to be knowledgeable about DIY and home renovation and to provide valuable, actionable information to your readers. You should also be mindful of safety considerations and consider seeking out the advice of professionals when appropriate.
Some possible resources for this niche include:
- Bob Vila: A website and YouTube channel that provides home improvement and DIY inspiration and resources
- Home Depot: A home improvement store that provides a wide range of DIY and home renovation resources and products
- Lowe’s: A home improvement store that provides a wide range of DIY and home renovation resources and products
- This Old House: A website and TV show that provides home improvement and DIY inspiration and resources
The 6th under-explored niche: Personal finance and wealth management
Personal finance and wealth management are important topics that are often overlooked or misunderstood. However, there is a growing recognition of the importance of financial literacy and financial planning, and there is a need for more resources and support in this area.
As a blogger in this niche, you could cover a wide range of topics, such as budgeting, saving, investing, debt management, and financial planning. You could also focus on a specific aspect of personal finance, such as investing for beginners or financial planning for young adults.
To succeed in this niche, it’s important to be knowledgeable about personal finance and to provide valuable, actionable information to your readers. You should also consider seeking out the advice and perspectives of financial professionals and organizations.
Some possible resources for this niche include:
- The Motley Fool: A website and financial services company that provides investment and personal finance advice and resources
- NerdWallet: A website and financial services company that provides financial advice and resources
- Dave Ramsey: A personal finance expert and radio host who provides financial advice and resources through his website and radio show
- Mint: A budgeting and financial planning app that also provides resources and information on personal finance
The 7th under-explored niche: Online education and e-learning
Online education and e-learning are rapidly growing areas, as more and more people turn to the internet for learning and professional development. While there are already some popular websites and platforms in this niche, there is still plenty of room for new voices and perspectives.
As a blogger in this niche, you could cover a wide range of topics, such as online courses and programs, e-learning platforms, distance learning, and educational technology. You could also focus on a specific aspect of online education or e-learning, such as online education for a specific subject or audience (e.g. online education for artists or online education for children).
To succeed in this niche, it’s important to be knowledgeable about online education and e-learning and to provide valuable, actionable information to your readers. You should also consider seeking out the advice and perspectives of education professionals and organizations.
Some possible resources for this niche include:
- edX: A nonprofit online learning platform that offers a wide range of courses and programs from top universities and institutions
- Khan Academy: A nonprofit online learning platform that provides educational resources and courses in a variety of subjects
- Udemy: An online learning platform that offers a wide range of courses and programs in a variety of subjects
- LinkedIn Learning: An online learning platform that provides courses and programs in a variety of subjects, with a focus on professional development
- Open Education Database: A website that provides a comprehensive list of free online education resources, including courses, textbooks, and more.
The 8th under-explored niche: Travel and adventure
Travel and adventure are popular topics that are often covered by mainstream media and travel companies. However, there is still plenty of room for new voices and perspectives in this under-explored niche.
As a blogger in this niche, you could cover a wide range of topics, such as travel destinations, travel planning, and tips, adventure activities, and travel photography. You could also focus on a specific aspect of travel and adventure, such as sustainable or budget-friendly travel or adventure travel for families.
To succeed in this niche, it’s important to be knowledgeable about travel and adventure and to provide valuable, actionable information to your readers. You should also be mindful of cultural sensitivity and consider seeking out the advice and perspectives of travel professionals and organizations.
Some possible resources for this niche include:
- Lonely Planet: A travel media company that provides travel information and resources
- AFAR: A travel magazine and website that covers travel, culture, and adventure
- Matador Network: A website and media company that covers travel, culture, and adventure
- National Geographic Travel: A website and magazine that covers travel, culture, and adventure
The 9th under-explored niche: Niche hobbies and interests, such as tabletop gaming or collecting
Niche hobbies and interests are often overlooked or underestimated, but they can be a rich source of content and community for bloggers. Whether you’re into tabletop gaming, collecting, or another niche hobby, there is likely an audience out there that would be interested in your content.
As a blogger in this niche, you could cover a wide range of topics, such as product reviews, hobby tips and tricks, hobby-related events and conventions, and personal stories and experiences. You could also focus on a specific aspect of your hobbies, such as a specific game or collection.
To succeed in this niche, it’s important to be knowledgeable about your hobby and to provide valuable, actionable information to your readers. You should also consider fostering a sense of community among your readers and engaging with them through comments, forums, or social media groups.
Some possible resources for this niche include:
- BoardGameGeek: A website and community forum for tabletop gaming enthusiasts
- The Miniatures Page: A website and forum for miniature wargaming enthusiasts
- The Comic Book Price Guide: A website that provides information and resources on comic book collecting
- The Antique Trader: A website and magazine that covers a wide range of collecting topics and interests
The 10th under-explored niche: Social justice and activism
Social justice and activism are important topics that are often overlooked or misunderstood. However, there is a growing recognition of the need for social justice and change, and there is a need for more resources and support in this area.
As a blogger in this niche, you could cover a wide range of topics, such as social justice issues, activism, social change, and social issues. You could also focus on a specific aspect of social justice or activism, such as a specific social justice issue or a specific activist movement.
To succeed in this niche, it’s important to be knowledgeable about social justice and activism and to provide valuable
actionable information to your readers. You should also be mindful of cultural sensitivity and consider seeking out the advice and perspectives of social justice organizations and activists.
Some possible resources for this niche include:
- Color of Change: A nonprofit organization that works to bring about social change through education, activism, and advocacy
- Amnesty International: A nonprofit organization that works to protect human rights and promote social justice around the world
- The Southern PovertyLaw Center: A nonprofit organization that works to combat hate and bigotry and promote social justice
- Black Lives Matter: A global movement that works to combat racism and promote social justice
Conclusion: The importance of finding your niche in blogging
Blogging can be a rewarding and fulfilling hobby or career, but it’s important to find a niche that you’re passionate about and that resonates with your audience. Exploring under-explored niches can be a great way to stand out in a crowded field and connect with a dedicated audience.
No matter what niche you choose, it’s important to be knowledgeable and to provide valuable, actionable information to your readers. It’s also important to be willing to put in the hard work and dedication to make your blog a success.
If you’re looking for more tips and guidance on starting and growing a successful blog, be sure to check out our comprehensive blogging guide
