LinkedIn is a social network for professionals. It already has over 810 million members in more than 200 countries and territories worldwide. Yes, you read me right! This platform has really become a must, especially for prospecting. The number of potential clients is just incredible.
However, finding clients on LinkedIn is not done any old way. You need to have the right methods.
In this article, you will find 4 golden rules to apply to make your prospecting a formidable weapon. Let’s go!
Content summary
- Fill in your profile carefully to find clients on LinkedIn
- Have recommendations to convert your prospects more easily
- Share interesting information to get more clients
- Write a note before adding a contact on LinkedIn
You might also like: 3 Reasons You Must Take LinkedIn Training Courses.
1 – Fill out your profile carefully to find clients on LinkedIn
Many people do not take the time to fill out their LinkedIn profiles. However, it plays a fundamental role, because it allows you to differentiate yourself from the competition. Here are a few things that will help you get on the right track.
- Take a professional photo: it is the first thing your prospects see when they arrive on your profile. Neglecting it is putting obstacles in your way.
- Take care of your banner: If you decide to leave it empty, your future clients will think that you are inactive on this social network and that is not what we want. So be careful.
- Write an effective description: Many people talk about themselves and totally forget about their customers. So put forward what you can bring them. What are your assets? Why do they need you? Always have your target in mind.
- Note their different experiences: For this point, don’t hesitate to go into detail and cite the actions they take on a daily basis. And who knows? It could be useful to get a new contract.
I didn’t specify it, but it’s obvious. Don’t forget to fill in your contact information (email, website, blog…) so that we can contact you quickly.
2 – Get recommendations to convert prospects more easily
Of course, this is not done overnight, but believe me: there is no better way to find customers on LinkedIn and thus, develop your business. This is because recommendations show that people have already been satisfied with your products or services. As a result, you won’t even need to “sell” yourself… or almost.
➥ To learn more about recommendations on LinkedIn, CLICK HERE!
3 – Share interesting info to get more customers
If you have a blog (or other), consider sharing a few articles written by you. It’s a great way to prove your expertise. Of course, always make sure you provide maximum value. By doing this, you can attract more potential customers.
You can also consider leaving a constructive comment, liking, and sharing your prospects’ posts. This will not only allow you to stay in touch but also, to show them interest. This way, you will always be there, in the corner of their mind.
4 – Write a note before adding a contact on LinkedIn
When you add a new and interesting contact, consider writing a small note to differentiate yourself. This may well make them want to check out your profile, and even contact you for a possible future collaboration.
To go further, find out more about your prospect beforehand and tell them why you want to add them to your list.
If you manage to start a dialogue, don’t forget to practice active listening. Talking too much about yourself is a sure way to get into trouble.
A good salesperson knows how to listen in order to perfectly understand the needs and expectations of his prospects. I’m counting on you!
To your keyboards
You now know 4 golden rules to apply to find clients on LinkedIn. There are many others, but these are, for me, the essential ones.
And you, what are yours? You can share it with me in the comment space below. And if you want to know more, I let you discover 3 techniques to get email addresses on LinkedIn.
And if you feel that Linkedin can bring you tons of clients but are not sure of the techniques to use, I recommend you this guide to attain Linkedin success
Here’s what you’ll discover when you take the first step and purchase this powerful guide for finding success on LinkedIn.
- Learn how to create a killer company profile on LinkedIn that will help you convert more leads and increase sales.
- Discover the secrets to effectively using content marketing on LinkedIn to gain more connections and increase brand awareness.
- Find out how to utilize LinkedIn Groups to increase leads and become known as an expert in your industry.
- Learn why it’s important to measure and monitor the results of your marketing efforts on LinkedIn.
- Learn why upgrading to a premium LinkedIn account can get you even more targeted leads.
- Discover the secrets to finding and selling your prospects on LinkedIn.
- Find out what rookie LinkedIn mistakes you need to avoid to use LinkedIn to generate more leads successfully.
- And much more!
