Twitter is one of the must-have social networks along with Facebook, Instagram, and Pinterest.
It has been around since 2006 and has never stopped growing. The number of daily active users has even increased by 24% in the 1st quarter of 2020. Twitter allows its users to send instant messages called tweets.
Previously, these messages were limited to 140 characters, today they can reach 280 characters.
In this article, I am going to show you 10 tools for Twitter analysis that you can you use with your account in order to get the most out of this network and to know how your followers, engagements, etc.. are doing.
Why The need to be on Twitter?
Twitter is a great communication tool that is used by the younger generation. Being present on Twitter offers many opportunities to companies, freelancers, and, in general, professionals.
Below are several reasons to be on Twitter.
- Drive traffic to your sites
- Promote your company’s activity
- Communicate on your expertise
- Build customer loyalty
- Monitor your competition
- Identify influencers
Let’s also remember that Twitter is a free tool on which communication can be done quickly. It is the ideal social network to maintain contact with its community and especially to seduce a young audience.
10 tools for Twitter to make the most of the network
Are you on Twitter? Want to get more out of your online business? Here are 10 must-have tools.
1. Twitter Analytics
If you have a Twitter account, you can like all users, have access to free statistics.
The Twitter statistics tool exist since 2014 and allows you to see, in real-time, the statistics related to your tweets, the evolution of the number of followers, the number of impressions and engagements generated by the tweets at specific times of the day or week.
Thanks to this tool, you can follow your performance and therefore adapt the content but also the timing.
2. TweetReach
TweetReach is a tool that allows you to see the performance of your tweets for free. It uses data such as your hashtags, your links, or a selection of keywords.
Thanks to them, you know who interacted with your messages. The tool also has a paid version, more elaborate, which allows you to follow in real-time the answers, mentions, hashtags, keywords, and retweets.
3. SocialRank
With SocialRank, you can identify who your best followers are. The tool lists the most active and influential followers.
It allows you to segment your audience thanks to filters and to optimize your communication actions. The lists created with SocialRank can be exported and customized. They represent a solid basis to better understand your audience and its needs.
4. Foller.me
Foller. me is a Twitter tool that allows you to get information about any public Twitter profile. Searches can be done using keywords, hashtags, or followers.
The tool is powerful since it allows you to reach an active target at a specific time. Foller. me also provides data such as the date users joined Twitter, their time zone, and their subscriptions.
5. Demographics Pro
Demographics Pro is a Twitter tool that allows you to identify who is interacting with your campaigns. It is ideal for finding influencers but also new targets. The tool allows you to compare users and even learn more about the activity of big brands.
6. Mention.net
Mention.net allows you to see all the conversations that concern you. It can be interaction from one of your customers or a mention of your company or brand.
Mention.net leverages over a billion sources on the internet, including social networks and Twitter. The tool can be used to identify influencers, manage your online reputation, and conduct competitive intelligence.
7. Brandwatch
Brandwatch is a social listening tool that allows you to identify the best users for your brand. With it, you can view demographics, reviews, shares, and more.
8. Twitter Lists
Twitter allows you to create lists (from your toolbar).
These allow you to sort users by category and thus produce more effective tweets according to the targets you want to reach.
9. Tweriod
Tweriod is a very useful tool that answers a question we all ask ourselves: when to publish on Twitter.
Tweriod shows you the best time slots and week to publish your tweets. To do this, the tool examines your posts, but also those of your followers. With it, you can reach a larger audience with each post.
10. Reputology
Having a good online reputation is essential. To monitor it, you can rely on Reputology. The tool offers you a permanent watch. Thanks to it, you can react to the opinions of Internet users quickly.
Twitter tools are powerful and it would be a shame to miss out on them. Depending on your objectives and needs, you can use them to improve your communication strategy.
Finally, Which of these tools for Twitter analysis are using already? what are your experiences about it? Share it in the comments
