Are you an entrepreneur? Do you want to take advantage of better visibility? It’s possible thanks to social networks Of course, there’s the inevitable Facebook and Instagram. But you should know that you can also bet on LinkedIn.
The social network for professionals has many assets that will allow you to optimize your communication and your sales.
To help you, here are 8 tips to boost your entrepreneurial profile on LinkedIn.
1. Opt-in for a professional photo and background
On LinkedIn, it is possible to put a profile picture as well as a form of banner in the background.
Because the social network is intended for professionals and massively consulted by them, you must carefully choose the images that will illustrate your business profile.
- The profile picture must be professional. Do not put a picture of you on vacation! You must focus on sobriety and professionalism.
- The background must also be professional but also attractive. You can put your logo or a picture of your workshops, your company or the city where you work.
2. Write an effective title and summary
On your entrepreneur profile, you need to write a title and a summary. As you would do for an optimized article, you must choose the right words. This information must be direct and punchy. The goal is to inform and even convince in just a few lines.
Good to know: Title and summary must be attractive, but in no case should they be used to promote yourself too much, which is sometimes called soliciting.
With the title and the summary of your profile, you put forward your brand image. Know how to bring out your personality by playing on humor or creativity.
3. Fill in the career path and education intelligently
You’re probably thinking that a LinkedIn profile looks suspiciously like a resume. It is! However, you have more freedom when you fill in your professional and educational background.
- For example, there is no need to specify all the jobs you have held in the past. Limit yourself to those that are of real value.
- Fill in these modules intelligently. There is no need to list the tasks performed in the various positions held.
- Ideally, you should focus on the successes and skills you have acquired.
4. Focus on skills, recommendations, and experiences
On your LinkedIn profile, you should fill in your skills and experiences. These elements can help you differentiate yourself from your competitors.
You must therefore work on them well.
- For the skills, select those that correspond to your activity. You can list them by choosing strong keywords such as leadership, qualified, responsible, strategy…
- For recommendations, ask your clients or former employers.
- For experiences, fill in the extra-professional experiences that highlight your activity or your expertise. It is also possible to add experiences that allow you to better define your personality, such as humanitarian missions.
5. Remember to fill in your contact information
Now that your entrepreneurial profile is complete, it is essential to verify that you have filled in your contact information. Indeed, if your potential clients cannot get in touch with you, your LinkedIn profile is useless!
Make sure your profile contains:
- Your website address,
- Your email address,
- Your postal address,
- Your phone number.
Good to know: Make sure you have a personalized URL. This will allow people who are looking for you and even search engines to find you more easily. Your profile will then have better visibility.
6. Post on a regular basis
On LinkedIn, it is possible to publish articles. This feature is very interesting if you want to boost your business.
Moreover, you have the choice! You can :
- Share a publication that is relevant to your field of activity,
- Write content using the “article” function,
- Publish illustrations such as infographics,
- Interact with your network.
7. Create a network
Social networks are used to communicate but also to create a network. Thanks to them, it is possible to find partners, providers, suppliers, collaborators, and even customers.
Because you have access to many profiles, you can prospect!
The objective here is to make yourself known and to demonstrate your expertise.
8. Update your profile
Whenever necessary, remember to update your LinkedIn profile. An updated profile is much more powerful than a profile that is left untouched. It is recommended to regularly go to your profile and simply read it again.
Good to know: Thanks to your entrepreneurial profile on LinkedIn, you will be better known but also recognized. This very powerful tool will allow you to boost your business with relevant content.
However, be careful not to promote yourself either openly or in a roundabout way! You will not meet the expected success.
Do you find this post useful? Then don’t forget to share it. It is very important.
