“Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites”
Google
Retailers can now optimize thGoogle is expanding shipping and returns information in search results for merchant sites.e user experience and increase online sales as Google broadens its shipping and return information in Search.
Google is making shipping and returns information more prominent in search results for merchant websites.
To assist online retailers in enhancing this feature, Google is upgrading the Shopping report in Search Console and introducing additional tools for monitoring and rectifying structured data.
As customers prioritize the total cost of a product prior to making a purchase, which includes shipping fees, providing clear shipping information is becoming increasingly significant for retailers.
The purchasing decisions of consumers are influenced by shipping expenses, delivery speed, and return policies, with many shoppers abandoning their shopping carts because of high shipping costs, delayed delivery times, or unclear return policies.
Therefore, online retailers must display shipping and return information upfront to address these concerns.
Expansion of Shipping and Return Information Displayed in Google Search
Today’s update enables eligible products to display shipping and return information on Google Search results. This feature is currently available in the US and will be expanded to other countries soon.
Retailers must use structured data markup, similar to how product details are marked up, to display shipping and return information on their product search results.
Submitting product information to Google through the Merchant Center is an alternative for retailers. Google will automatically use the Shipping & Returns information provided.
Displaying shipping and return details on Google Search results can provide a competitive advantage and help retailers win new business by analyzing competitor keywords, organic traffic, and top pages. Retailers can use their competitors’ weak spots to overtake them in search.
Use Search Console to verify shipping returns information
Identifying when products lack shipping and return information or when such information has been added incorrectly is now simpler with Search Console.
Retailers will be alerted about these issues through warnings in the Merchant Listings report and email notifications.
In case of any inquiries or concerns, retailers are advised to contact Google through the Google Search Central Community or Twitter.
To conclude
Google’s expanded display of shipping and return information on search results intends to improve the online shopping experience for users and increase the success of e-commerce businesses.
Retailers can potentially decrease cart abandonment and boost sales by providing more accurate information.
Updates to Search Console reports and tools can assist retailers in ensuring the accuracy and completeness of their shipping and return information.
Source: Google blog