One of the biggest mistakes many entrepreneurs make is not collecting emails from their website visitors.
Whether you are a beginner or a professional, the email address collection popup is very important for the development of your customer base.
Why collect emails on your website?
Collecting emails on your website through a popup or a registration form may seem annoying for the user, but the benefit you will get from it as an entrepreneur is huge.
As visitors arrive on your website, your email list will naturally grow if the “offer” against the email address is interesting
You can then register this list in a mail sequence thanks to an autoresponder like Getresponse or send them newsletters very easily.
When to collect emails on your website?
From the beginning, don’t say to yourself: for the moment I don’t have any traffic, it can wait. This is one of the first things to set up on an online site.
How to collect email addresses?
On many CMS like WordPress, you can easily, with the help of a plugin, set up a popup that will be displayed after x seconds, or when your visitor leaves or when he does a certain action.
Some more advanced plugins allow you to choose where your popup will appear, propose different popups on each page, and propose interactions, and not only a dialog box.
How to make a visitor leave you his email address?
Offer him something interesting and irresistible so that he gives you his email address in exchange.
You can offer him an ebook describing your activity/specialty: if you are in Yoga, you can offer him an eBook that describes the benefits of Yoga on the human body.
You can also make a video, still in the same principle, in order to give something against the email address.
What to do with an email list?
To make good use of your email list, I recommend that you connect your popup to an autoresponder. You can then easily send newsletters announcing a new blog post or particular information about your company.
You can also program an autoresponder connected to your list, which sends emails automatically and spaced in time.
This allows you to make your company known without spamming the person.
Which autoresponder to choose?
Having used Mailchimp, and GetResponse, my favorite is GetResponse and I will explain why.
GetResponse
GetResponse is a very comprehensive, easy-to-use autoresponder that has a 30-day trial period.
It even allows you to connect several websites and email addresses under the same main account.
So you only have one account to manage all your lists and email sequences.
GetResponse is a complete online marketing solution. It offers turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them into paying customers.
With responsible and fully automated list hygiene, anti-spam practices, and established relationships with leading Internet and email service providers,
GetResponse prides itself on offering the best possible deliverability to ensure your messages reach your prospects.
The platform delivers over 5 billion emails each year to 172 countries. GetResponse is fully scalable and capable of handling small and very large lists (1+ million subscribers).
GetResponse in numbers:
- 100,000+ active accounts
- 30-day free trial
- Up to 68% higher productivity than our competitors
- Unlimited emails
- Powerful automatic message personalization
- Smart tracking features
What are the benefits of GetResponse?
- Catch lost sales and turn your leads into a profitable business.
- Increases your lead generation and sales results
- Eliminates tedious and repetitive email marketing tasks
When you open an account with GetResponse, you’ll be assisted every step of the way by their excellent customer support and materials (contextual help, user guides, FAQs, and video tutorials).
You’ll enjoy industry-leading email deliverability that GetResponse consistently maintains through its strong ISP relationships, proactive delivery initiatives, and robust anti-spam commitment.
If you’d like to try Getresponse and get a free 30-day trial, I invite you to click on the link below.
Install Getresponse on WordPress
Once you’ve created your account, you need to link it to your site.
To do this, you must first install the Getresponse plugin on your WordPress site.
Installing the plugin
To start using GetResponse for WordPress, you’ll need to install and activate the plugin and then connect your GetResponse account.
- Log into your WordPress admin panel.
- Go to the Plugins menu and click Add new.3.
- In the search field, type in GetResponse for WordPress.
- Once you’ve found it in the search results, click Install Now. When the plugin finishes installing, it will appear in the side menu.
- To activate the plugin, go to Plugins>>Installed Plugins, locate GetResponse for WordPress, and click Activate.
Connect your GetResponse account.
Here’s how to do it:
- Go to the Account tab in the plugin.
- Copy and paste the GetResponse API key you can find in Menu>>Integrations>>API in your GetResponse account. (If you are a GetResponse Enterprise client, check the checkbox to confirm you have the Enterprise package, choose your account type, and enter your GetResponse Enterprise domain).
- Click Connect.
Your plugin is now set up and you can start using its features.
