If you’re looking to get more backlinks to your website or business blog, you need to start by identifying the right sites.
But how do you know which sites are interested in linking to your content?
Here are some key things to consider when implementing an effective back-linking strategy:
- Identify your target audience,
- Find relevant sites that meet their interests,
- And, finally, do some research to see if these sites match your criteria.
Following is an in-depth look at each of these 3 steps,
Identify your target audience
Who is your target audience?
Before you can find sites that want to link to your content, you need to identify your target audience.
- Who is your target audience?
- What are their interests?
- What are their needs?
Once you have the answers to these questions, you can more easily find relevant sites.
What are their interests?
The interests of your target audience must be taken into account when finding relevant sites.
If you are targeting a specific interest, look for sites that cater to that group. For example, if you are targeting bird lovers, look for websites dedicated to birds.
What are their needs?
The needs of your target audience should also be considered when searching for relevant sites.
- What kind of information are they looking for?
- What type of content do they need?
Keep these questions in mind when searching for potential link partners.
Things like the type of content they consume will play a role in your strategy.
Should you create infographics? Videos? Articles?
All of these things matter and save a lot of time when executing your strategy.
3 ways to find relevant sites for linking
Your linking campaign can only be effective if the websites that will link to your content are relevant. SEO experts talk about getting quality backlinks.
1. Use search engines
One way to find sites that might be interested in linking to your content is to use search engines.
When using a search engine, you can specify the type of results you want to get.
For example, use Google’s advanced search operators to find websites relevant to your niche.
To do this, go to Google and type in your keyword with the following operators:
- “link:” to search for websites with a link to the specified URL.
- “site:” to list the pages of a website that contain the specified keyword.
- “inurl:” to find web pages with the specified word or phrase in their URL.
- “intitle:” to find web pages with the specified word or phrase in their title tag.
Tip: It is possible to combine these operators.
2. Use social networks
Another way to find sites that might link to your content is to use social media.
For example, like Google, use advanced search operators on social platforms to find people talking about topics related to your niche.
For example, on Twitter, type in your keyword followed by the following operators:
- “From:” to show tweets from a specific person or organization.
- “to:” to show tweets directed at a specific person or organization.
- ” @username” to get tweets mentioning a specific person or organization.
3. Use media specific to your industry
In addition to using search engines and social media, another way to find sites that may link to your content is to use industry-specific resources.
These can include:
- Blogs – Use Google to find blog posts that are relevant to your niche. To do this, go to Google and type in your keyword.
- Forums – Use Google to find forums that are relevant to your niche. To do this, go to Google and type in your keyword with the following operator: “{keyword} forum”
- Newsletter – Search Google to find newsletters related to your industry. To do this, go to Google and type in your keyword with the following operator: “{keyword} newsletter
How do you validate candidate sites?
Read Also: How To Install And Use Beaver Builder On WordPress
1. Check the SEO authority of the site
Before contacting the owner of a website, it is important to check its authority.
To do this, you need to look at its domain authority (DA) score.
This score is determined by Moz and indicates how likely a site is to rank in search engines. The higher the DA score, the more authoritative the site is.
A site with a low DA score may not be worth your time, depending on the authority of your own site.
2. Search for link opportunities
Once you’ve found relevant sites, it’s time to look for link opportunities.
There are many ways to do this:
- Look for guest post opportunities. Many sites invite bloggers to post articles for their audience. Plus, it’s a great way to get your name and work out to new readers.
- Look for broken links. Sometimes sites have links that lead to 404 pages (pages that no longer exist). If you have a relevant post or article on your site, you can let them know so they update their link to point to your content instead.
And if these ideas aren’t applicable, remember that other link-building ideas exist!
3. Analyze site content
In addition to looking for link opportunities, it’s also important to analyze the content of the sites you’re targeting.
This helps determine whether or not your content is appropriate for their audience.
When analyzing the content, pay special attention to the following:
- The topics covered,
- The tone of the writing,
- The level of detail,
- The target audience.
If you find that your content is appropriate for the site’s audience, it’s a good sign that they will also be interested in linking to your content.
Contacting the sites
Getting the right contact information
To maximize your chances of getting a response, it’s important to contact the right person.
Start by looking for a contact page on the site. It describes the best way to reach the site’s team.
Another way to do this is to get the name of the author of an existing article and use an email search tool such as Findymail to find the right email address.
Personalize your message
When you contact a potential site to request a link, it’s important to personalize your proposal.
This shows that you’ve taken the time to research the site and are interested in a partnership.
A generic pitch will likely be ignored, so take the time to tailor your request to the site in question.
Offer something of value
In order to encourage a site to link to your content, you must offer something of value in return.
This could be high-quality content that their readers will find useful or a discount on your products or services.
Whatever you offer, make sure that the site in question wants it and that its readers find it interesting.
Reconnect
Once you’ve made your initial contact, follow up with the site owner or editor.
If they are interested in linking to your content, they will likely want to see what you have to offer before committing.
By following up, you can provide additional information and answer any questions they may have.
Read Also: How To Create A Form With Contac Form 7 On WordPress
Conclusion on how to get backlinks
If you want to improve your SEO by getting more links to your content, you need to focus on finding the right sites.
Often, people are just busy and haven’t seen your first email and your follow-up will put your proposal back on their radar.
This means that you need to identify your target audience, and then find the relevant sites that they visit.
You can use search engines, social media, and industry-specific resources to find these sites.
Once you find them, do some research to make sure they are a good fit for your content. Then, contact them and offer them a personalized quote.
If you follow these steps, you will be able to get more quality links and thus generate more qualified traffic to your site. In case you are too busy or for any other reason, you can hire backlinking professionals to get the job done for you.
Then follow up your actions by regularly analyzing the profile of your incoming links.
