Visibility on the web is an essential element. There is no point in writing if you don’t want to be read!
Unfortunately, many blogs or websites struggle to find their audience and gain a reputation.
Comments are sporadic or non-existent.
But you persevere! And that’s exactly why I wanted to give you 5 SEO tips to help you climb the Google ladder and increase your visibility on the web!
1. Check your SEO by doing an audit
The audit is the first on this list of our 5 tips to boost your website’s visibility on the web and it is the SEO’s weapon par excellence. It is a report that analyzes many points of your site grouped into 3 major families of criteria:
- Content: quality of content, analysis of key expressions, …
- Technical: site speed, mobile compatibility, …
- Netlinking: quality of the link profile …
Beyond the audit itself, you can already check some key points of your site to detect the points that can cause problems: Read this article to find out the tools you need to use for your online business
Structure of your site
Is it coherent? Easy to access? Can we understand the main theme of your site just by reading its menu? 5 reasons why you need to create a custom theme for your WordPress site
Your home page
This is the page that must be the most carefully designed on your site. In general, Google refers to the home page of the site first. It must therefore be relevant, simple, and explicit, and present your activity, your passion, or the theme of your site. If it is not the case, revise your copy!
Your keywords
If your primary goal is natural referencing, it is time to look at famous keywords.
You have to choose the words to be optimized with care.
You can’t just pick words at random because you think they’re the words everyone else uses. Without numbers to back it up, you’re very likely to fail!
So many people are surprised by keyword studies because they get stuck in their jargon, thinking (often stubbornly) that they are right and that readers or visitors are typing those words.
And yet, the visibility and reputation aren’t there… it’s clear there’s a problem, right? Learn how to write an SEO-friendly Blog post and how to write quality articles for Google.
The experience of a professional
This is the ultimate solution. If you can’t figure out what’s wrong with your SEO, seek the advice of an expert.
They have the eye to detect anomalies and especially the blocking points. I can help you if you need me, I recently started my own business as an SEO consultant.
2. Produce quality content
We often hear on the web: content is king. This is increasingly true.
With the constant updates of Google’s algorithms, the quality of content is back in the spotlight.
Internet users need to be able to access the information they need quickly. And this necessarily involves the classification of content.
Content is identified and then placed in boxes to be easily called up by Internet users’ requests. So the question is: what is good content then? ee in this article, 3 Important Characteristics An Article Must Have
Quality content is content that responds to 4 important issues
Added value
The statements made along the lines of the content must challenge the reader, provide new information or information treated from a particular angle, innovative.
Intention
This is an important notion to take into account when writing content. The reader’s intention must coincide with the writer’s intention.
The writer has the message to convey and the reader has the question that leads to that message. The trick is to correlate them.
That way, when you know your reader’s intent, you can find the right words to leverage so they find your message.
Hierarchy
Tags and structure are invisible to the reader. Tags are filled in for search engines.
There are many tags and it is important not to neglect them. The structure of your content is also a crucial element. It reassures the reader and provides technical reference points for search engines.
Treatment of the issue
Your content must be produced on a regular basis and be consistent with current events (as far as possible).
To achieve this, you simply need to set up an effective watch. Find the content producers and list them using an RSS feed aggregator.
You will then be able to note topics and treat them differently.
3. Promote your brand/blog/site on social networks
Now that your site is squared away, you need to communicate your content on social networks to give them good visibility. What is your communication strategy? Do you even have one? This article explains How To Quickly Increase your Visibility On Facebook.
To begin with, I recommend that you choose the social network(s) that correspond to your site, your blog, or your brand.
It’s important because there’s no point in being present everywhere if you’re going to disappoint your readers. If they find the same information or content on all your social networks, what interest do they have in following you?
Remember that Facebook users are not the same as Twitter users.
You can’t offer them the same “editorial meal”. This is where your communication strategy must be effective and relevant.
Related: 6 Digital Advertising Strategies For Your Business
Target messages and content according to the social networks you use. Your message must be appropriate for your core target audience, otherwise, it’s a waste of time and negative visibility that can be pernicious for your reputation.
To summarize, you must be present on well-targeted social networks, adapt your message and use the tools that suit you best.
Your professional visibility depends on your ability to produce different content on adapted social networks.
4. Work on your net linking efficiently
Netlinking is the art of making relevant inbound and outbound links in your issue. Link farms are no longer useful since the advent of Google Penguin – they can even be detrimental to your SEO. The more qualitative the links are, the more you will increase your visibility on the web. But how to be efficient, you ask?
It’s very simple: you need to contact influencers. The heavyweights of your domain have an influence on your web visibility. It is therefore necessary to inform them of your presence and of your will to bring quality content.
You can therefore create a communication strategy by including partnerships with influencers. You have several possibilities:
A simple partnership
You have something they want and they can bring you into the light of your domain. Contact them and sound out the field. Don’t hesitate to ask directly!
This can be an exchange of links, advertising, or an explanatory insert…
Co-creation
This is an interesting solution only if everyone is really involved in the project. Otherwise, you risk wasting your time, money, and energy.
Co-creation can be an excellent way to prove your professionalism, propose your services or define a complex concept. Concretely, you can create a video, an infographic, or any other content on a relevant medium.
Guest blogging
This is the most practical solution for you. Start by contacting the influencer you’re interested in and offer him/her quality content on a topic that correlates with the issue at hand.
Of course, links are subtly placed in the content lines to create contextualized links.
5. Be Creative
Creativity is an almost inexhaustible source of visibility on the web. The more you let your creativity flow, while respecting your editorial line, the easier it will be to reach your target.
Start by listing the media on which you can produce content: videos, podcasts, ebooks, infographics, etc.
You can express your creativity with each new content production.
Also, consider offering contests. Give away products or services to your community to stimulate curiosity. Build a schedule including the important dates of your business and your blog/site. Then follow this schedule scrupulously to boost your visibility with great shots!
One last point and I promise to shorten this painful reading … I want to talk about landing pages. These are simply landing pages. But be careful, they must be worked on carefully to focus your reader’s attention on the essential points and the message to be transmitted.
Your landing page does not work alone. You have to communicate on social networks, with your partners, with influencers, and with all those who have a role to play in your communication.
Now it’s up to you!
Have you ever tried any of these tips to increase your visibility on the Web? What results did you get? How long did it take to see the first results?
