How To Quickly Increase your Visibility On Facebook.

Increasing your visibility on Facebook is possible in 3 simple steps. There is a big trap to avoid put forward by Facebook so be careful!

Since I’ve been managing Facebook pages, I’ve seen the difficulty to stay visible for free grow to such a point that I admire those who manage to stay on top of Facebook.

I’m going to explain some techniques to make the most of the means that Facebook gives us for free, and I’ll have to mention Facebook advertising…

3 Tips To Increase Your Visibility On Facebook:

Over the years I’ve been able to test a lot of tricks to be the most visible on Facebook. Seeing what famous pages like Burger King are doing remains a reference in social media management.

Why should you forget what you learned about Facebook?  Because Facebook is changing constantly! What was true 1 year ago, has evolved. And what was true 5 years ago, has completely disappeared!

Fortunately, there are still techniques that are still effective today. So here are 3 essential techniques to promote your business on Facebook.

1. Get More Views On Your Facebook With Videos

Videos are a great way to get more views on your Facebook page. It will then be easy for your viewers to subscribe to your page. I’m going to reveal a specific method to see your number of views grow easily.

To get more views on your Facebook videos:

1. Give your video a compelling title
2. Add a frame or an effect to the video 
3. Differentiate your video with original content
4. Make sure your content is captivating from start to finish
5. Don’t redirect viewers to another website
6. Fill in the description
7. Put relevant tags
8. Publish it in a group.

2. Use Facebook Groups

To get more visibility on Facebook, groups are a solution that allows us to share our posts with a well-defined audience. The people targeted in a specific group will enjoy seeing a relevant post that talks about the same subject as them.

3. Make the Facebook algorithm happy.

The Facebook algorithm has changed over time to the detriment of professional pages. Here’s how to react so you don’t lose visibility, or at least… limit the damage.

The Facebook algorithm: Less Quantity For More Quality?

This topic is one of the first ones discussed on this site. The Facebook algorithm and the famous “organic reach” is The sword of Damocles that all Facebook page managers have over their heads.  

Pages are the reason for the commercial success of Facebook, the social network is constantly putting obstacles in our way. But with a single goal: not to lose its users.  

And this perspective has a major benefit that nobody talks about: We are obliged to create quality posts if we want to exist on the social network created by Marc Zuckerberg.  

What to do to be a good student in the eyes of the Facebook algorithm?

Despite the changes, there are some techniques to avoid suffering the full force of these effects.  The main technique to appear on your followers’ News Feed is to encourage your followers to activate notifications on your page.  Because in order to increase the reach of your posts, you have to rely on your biggest fans! 

Obviously, there are techniques to improve your Facebook reach,

Don’t be afraid to spend a few dollars to get more visibility without falling into the Facebook trap.

Let me explain.  First of all, it is imperative that you know some basics about Facebook.

To Promote Your Business On Facebook There Is The “Easy” Choice: Spend Money On Facebook Ads!

The time when we used Facebook for free from A to Z is over.  Indeed, Facebook has understood that the social network is exploited for business. The services offered are still available and we can still use them to increase its visibility, of course.

But there are now other optimized ways to increase its visibility, its sales, etc…   Indeed, if creating Facebook pages, creating groups, events, sharing content with friends is still possible and free, it remains limited.

The expansion of businesses today on social networks has been understood and Facebook offers a whole catalog of services to help us.

Starting with “Facebook Business Manager” and its services like “Ads manager” Except that for this, you have to pay.  

It is a kind of “advertising agency” that we pay when we spend money on Facebook. We then have the possibility to reach an almost unlimited number of people in an intuitive and personalized way! The price then depends on the advertising we produce, the people we want to reach, and the competition.   Today, the prices remain relatively low but tend to increase.  

The Facebook Trap! Increasing Your Page’s Audience Quickly as If It’s Bread and Butter.

 So… I just explained to you that you should use tools like Facebook Ads Manager.  You can answer me “What’s the point! All I have to do is click on “boost post” or “promote page” to increase my reach on Facebook.  

Yes, this is possible, but it is not the solution.  Why not?  

These tools are simplified to the maximum and are a kind of incentive to buy.  Because yes, you can buy the Facebook service very quickly by clicking on these buttons. This allows users to enjoy an advertisement almost immediately.  

The problem is that it’s not optimized, but it makes you think it is!  

These buttons offer you different services to “optimize advertising” such as defining the age of the audience, its country, the Facebook pages liked, etc…  

This is certainly interesting, but it is incomplete!

Indeed, if you want to opt for the same advertising but acquire better results, just make two more clicks and spend 5 more minutes to find the extraordinary options that Facebook ads Manager offers. It does not limit itself to defining age, gender, country, etc… it goes much further so that we can segment our list of prospects to the MAXIMUM according to the interests, behavior, and habits of the target. Moreover, the option of advertising creation is very complete.  

Finally, How Do You Boost Your Facebook Page Visibility Without Paying?

As you can see, to reach an optimal audience for your business, you need to be PATIENT and/or invest through Facebook advertising.  And if you absolutely don’t want to pull out the blue card to spend an ad budget on Facebook, you’ll have to be very patient. 

If you start from scratch, you will have to invest time. You will have to rely on your content and the responsiveness of your subscribers. 

Apply the tips I gave you in this article. They are not randomly said, they are methods that still work today and remain a solid basis to exploit Facebook for your business.

Of course, there are many other tricks to know to have a successful Facebook page. For that, you can check my other articles to learn more about Facebook and the various to boost your page.